Armed with glasses: the innovations, trends and prices of sunglasses

Forever following the sun?

Summer is here and the need to protect the eyes from the sun's rays corresponds with the fashionable need.

What are the hottest trends of summer 2022 in the field of sunglasses, which models use innovative technologies, and of course: how much will it cost us?

I have Seville

23/06/2022

Thursday, 23 June 2022, 11:02 Updated: Saturday, 25 June 2022, 08:57

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

Sunglasses, originally designed to protect against radiation and glare, have become a trendy, fashionable and multi-season item.

The field of sunglasses has become saturated with boldness and colors, trends and surprising trends: "Sunglasses have long been not just a fringe accessory in our wardrobe, glasses can upgrade any look, they can be adapted to the type of look we want to complete and they emphasize our personality.

Today women and men hold several Pair glasses and change according to the style of dress, elegant, casual or beachwear, "says Ranit Kolikant, VP of Marketing

for

which

markets a variety of international brands

.

Acetate type which is a plastic made of hypoallergenic nylon fibers.

Acetate is made of wood and cotton, mostly ecological, which gives a feeling of luxury to the frame.

The denser the material, the more luxurious the acetate looks.

Another notable trend that has returned and is starring again this year is the

trend .

The trend started with a hanging chain attached to glasses.

Super designers have upgraded this trend to the addition of earring-like glasses in different colors and shapes.

Today the "jeweled" glasses trend is very fashionable and greatly enriches the outfit this season.

Big fashion houses such as Jucci, Miu Miu Versace, have already adopted it.

More on Walla!

The most affordable Cal Fix BACK credit card in your pocket

In collaboration with ICC

Jewelry Trend: Opticana, Gucci Jewelry (Photo: Overseas PR)

The marble effect

is another trend that is expressed in uneven color in the glasses, smoky color spots, similar to "veins", lines within the raw material that creates a "twist" in the color of the glasses frame and also the asymmetrical season returns in a big way.

In recent years there has also been the trend of

- the shape of the mask was born to meet a need for athletes - closing the eye cavity to prevent the entry of dust and glare and giving stability to the face during sports activities.

The top designers have discovered fashion potential in this need, among them: Versace, Nevan Salvador Purdmo, Karl Lagerfeld, Dolce Gabbana, Farda and Barbary.

The latest trend that will lead in the summer of 2022 in Babai's opinion is the

that is, sunglasses with high transparency lenses as they were in the 70s and 80s.

The lenses give a look that moves on the seam between the hipster and the seventies and the prominent colors in this trend this season are: light blue, pink, yellow and orange.

The bright lens trend (Photo: Shay Franco)

Italian icon

The Eroca sunglasses and eyewear chain is launching for the first time in Israel and around the world the eyewear collection of the growing fashion brand.

ICON from Discord 2. The

Italian icon is one of the young fashion brands growing in the world, the brand is led by international presenters singer Sher and Swedish football star from the Milan team - Zlatan Ibermowitz.

The collection is up-to-date and kicking, colorful and full of life, in keeping with the brand's fashion line.

Combinations of fuchsia, orange and camouflage shades alongside the timeless and super-temporary black and white.

Price range: NIS 600-1000, available exclusively at Eroca branches

Iroca, Italian Icon (Photo: PR)

Not just from the sun:

Hyperlight (anti-radiation) glasses from the "Cepzer Switzerland" brand offer perfect eye protection, along with optimizing thinking function and improving mood through the unique technology of Polaron lenses, which guarantee, according to the manufacturer, healthy and good light radiation.

Hyperlight glasses are designed for indoor and outdoor use and respond exactly to the natural sensitivity range of the eye.

Consumer price: NIS 1,755.

Available on the website, Zepter's Representation in Israel https://shop.zepter.co.il

Caper Hyperlight Glasses Color Consumer Price NIS 1,755 Red (Photo: PR)

Seal guards

The Vogue Eyewear eyewear brand launches the Summer 2022 collection and reveals the intriguing collaboration with fashion icon and model Hailey Bieber.

As part of the collaboration, emphasis was placed on designing models that fit each style.

Each frame in the joint collection comes with a dedicated seal symbol on top of the glasses rod, as well as with a stylish custom carrying case so that the glasses can be taken anywhere.

The price of the glasses: NIS 449.

Obtainable on the Terminal X website and at authorized reseller stores.

Haley Bieber Vogue Credit (Photo: Overseas PR)

wild Orchid

The Cattleya eyewear brand is coming up these days with a campaign starring Omar Adam with a leading social message against cyberbullying.

The cold name "Catalia" from Latin, the name of a rare orchid that grows in the rainforests of Colombia, the brand's collection for summer 2022 includes 110 models and it brings the hottest trends from Europe's leading fashion houses with a Latin-Levantini look & feel.

The price is the same for all models: NIS 299.

The brand is sold exclusively in the Opticana chain.

For Opticana Cattleya (Photo: Shay Fern)

The future is already easy

Leading international sunglasses brand Oakley presents the new Subzero model as a new gospel in the field of sunglasses and after 30 years of research, development and innovation.

Using innovative geometric technique, the models are manufactured with a minimum weight of 24 grams, with a lightweight frame designed for assembly during running, training or any physical exertion.

Price: NIS 890.

Available at authorized reseller stores.

Oakley 2022 Sub Zero (Photo: Overseas PR)

History repeats itself

The Versace brand presents a collection of summer sunglasses 2022 - a classic with a contemporary look.

History changes and receives modern updating and treatment.

The shapes: retro-style geometries, oversized sizes, the materials: acetate and metal, the monochromatic colors in a vintage look, details that include unexpected details and logos in a new interpretation.

Price range NIS 829-1049.

Obtainable at optical chains and stores.

Versace Spring Summer 2022 Price NIS 1,049 (Photo: PR abroad)

From Australia in love

The Oscar & Frank eyewear brand comes from Australia and draws its design inspiration from the local environment.

The collection of sunglasses for women, presents a line in a clean and modern design, but at the same time powerful and present.

The brand presents a wide range of frames from cats to a retro line from the cheerful seventies in which women spent time on the shores of Sydney Australia.

All glasses are handmade in Italy and Japan.

The price is NIS 699.

Available on the Ronen network and on the website www.ronenchen.co.il

Oscar & Frank to Ronen Chen Summer 22 Price NIS 699 (Photo: PR abroad)

In the service of Her Majesty

The Barbary eyewear brand presents a rich and diverse collection of sunglasses for the summer of 2022 for women and men.

The English brand, with a heritage of about one hundred and fifty years, reinterprets English culture in a classic, modern and prestigious line while maintaining its distinctive symbols that are reflected in the logo on the sides, the checkered frames and more.

Price range NIS 779-1,049.

Obtainable at select optics chains and stores.

Barbary Spring Summer 2022 Price NIS 797 (Photo: PR abroad)

Bold personality

Dolce Gabbana glasses for the summer of 2022, combine modernity and Sicilian tradition as befits the fashion house.

The intense, powerful and iconic character of the new models in the collection are not just fashion accessories, but a real statement of the unique personality of those who make them up.

The models in the collection are decorated with the brand logo on the arms or other surprising places.

The colorfulness is celebrated with summery shades like pink and white alongside the classic dark colors.

Price range NIS 8,690-1,490.

Obtainable at optical chains and stores.

Dolce Gabbana Summer 22 Price NIS 959 (Photo: PR abroad)

60s comeback: The new collection of the Dutch fashion brand SCOTCH & SODA is characterized by sunglasses that make a comeback to the 60s and is a must for all lovers of nostalgia.

With the brand logo engraved on the handle and thick frames and colored lenses, the glasses in the new collection of the Dutch fashion brand SCOTCH & SODA are characterized by a distinctly retro style.

Price range: NIS 350-750 Available at branches and on the website, https://scotch-soda.co.il/

scotch & soda sunglasses Pink lenses NIS 650 (Photo: PR abroad)

The best for flying

Ray-Ban, the eyewear brand most identified with the aviator eyewear, launches a colorful summer colorblock collection with a special edition that aims to paint the world in happy colors and plant carefree optimism, like a cocktail of color and light, the transparent frames and shades combined with matching laces The brand.

The special edition includes 4 transparent and unexpected colorblock combinations but complementary to a contemporary style.

Price range: NIS 749-929.

Available at: Ray-Ban authorized reseller stores nationwide

Rayban Kolok Block Price NIS 749-929 (Photo: Overseas PR)

King David

Razili's sunglasses collection for summer 2022, co-designed with Shavit Wiesel, is inspired by the paintings of the artist David Hockney, a realistic painter known for his works depicting life alongside the swimming pools in the 1970s in Los Angeles.

This inspiration is reflected in the shapes of the glasses: geometric combinations and transparency games.

The design of the collection heralds a blooming and romantic summer, while combining trendy, bright and precise colors for the season, the Italian CR39 lenses with UV400 radiation filters and internal anti-glare to prevent glare.

Price range: NIS 600-800.

Available at Razili branches and on the website

razili x shavit wiese Price 749 shekels (Photo: Nathaniel Yehezkel)

• Of money

• consumption

Tags

• Sunglasses

• summer

• Innovations

• Glasses

• Sun protection

• consumption

• Fashion