It's complex: Lego opens its first store in Israel, in Dizengoff Center
The Lego Group announced several months ago the official opening of Lego stores in Israel, as part of the company's strategic vision.
The first store will open in Dizengoff Center Tel Aviv in about two weeks.
What awaits addicts to the Danish game that has conquered the world?
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Tuesday, 28 June 2022, 09:30 Updated: 10:59
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The first official Lego store in Israel will open on July 13 (Photo: PR)
There is hardly anyone whose snow was not part of his childhood landscape.
Even in our adulthood, many of us continued to visit the "For the Kids" brand stores ... and the addicts really did not skip the official stores of the Danish brand when traveling abroad
. The first of the LEGO brand will
in Tel Aviv and offer a variety of hundreds of products, including those that can only be found in official Lego stores around the world.
On the same day, the official website of LEGO in Israel, the launch of the site will allow anyone to order Lego products for their home quickly and will offer special editions of Lego, which will be available only in it and in the store.
The store, designed by the architects of Lego Europe, is designed like the new generation of Lego stores around the world, where special brand events open to the general public will also be held, as well as personal Lego figures, exclusive and unique to Israel.
The store is located on the 2nd floor of Building A, in an area of over 240 square meters after a complex renovation process in which 6 separate stores were merged into one store and additional areas adjacent to the store were allocated for changing Lego displays and activity complex.
For more details - http: //lego.certifiedstore. co.il or on social networks, Instagram, Facebook, YouTube, Tiktok
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An unlimited world of possibilities
The Lego Group stated that it believes that children are a source of inspiration and that their extraordinary imagination allows them to see the world as an unlimited place of possibilities, depending on their desires.
With the many Lego products, children can put together a wide variety of things: vehicles, animals, superheroes, art, creation or anything that comes to mind.
This is how Lego works to build and develop the builder of tomorrow.
"We are very excited to open the Lego store in Israel for the first time," said
Eran Tor, a Lego franchisee in Israel
"Since the announcement of the opening of Lego stores in the country, we have received inquiries from thousands of Israelis who are waiting to visit the store. After we have completed the preparations, the store is expected to open in about three weeks."