The Casino and Smart Good Things brands, the group specializing in innovative beverage preparations, embody the concept of “benevolent economy”.
The distributor becomes a partner of the Smart Good Alliance program, which aims to strengthen social ties with the elderly.
The www.smartalliance.fr site will allow seniors in need of support, for food shopping, small daily tasks or administrative procedures, to report themselves.
Similarly, anyone wishing to help them can register.
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This concierge platform will offer access to Casino's online shopping site, which will donate 12% of the amount of the basket made to remunerate caregivers and finance the program.
"It's a unifying project, and we responded because the group is already committed to seniors
," says Tina Schuler, General Manager of the Casino brands.
Partnerships, in the form of a paid subscription, will also be offered to private companies wishing to offer their employees access to the platform.
The approach aims to relieve employees of certain constraints related to supporting their elders.
Before being deployed nationally, the operation starts in the Loire department, which will relay it.
“It is an initiative halfway between the association and the private company.
We are in discussions with various organizations to train caregivers
,” says Serge Bueno, founder of Smart Good Things.