They are called "Eco +" at Leclerc, "Tous les jours" at Casino or even "Price mini" at Système U. Distributor brands (MDD) called "economic", in the jargon of experts, which correspond to the products entry level, among the most basic therefore, that can be found on the shelves of supermarkets.
However, in this period of high inflation – the increase in food reached 5.7% in June over one year, according to provisional data from INSEE – these products stamped “first prices” are a hit.
"Over the period January-April 2022, compared to the same period of 2021, consumer products fell by 4.1% in volume, while the
, they jumped by 5.5%", points out Emily Mayer, retail expert for the IRI Institute.
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