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“Free pretzels” campaign: expenditure of 58,882.50 euros
Photo: Bernd Weißbrod / dpa
With free pretzels, the state government in Baden-Württemberg tried again this year to lure commuters onto bicycles and make commuter traffic more climate-friendly.
Tasty for the cyclists, not entirely free for the taxpayer: According to the Ministry of Transport, the participating bakeries were paid 45 cents per pretzel, plus costs for staff and advertising materials.
In the end, the total expenditure was 58,882.50 euros, according to a response from the ministry to the AfD parliamentary group.
The cyclists gratefully accepted the gift: around 130,850 pretzels were handed over the counters.
However, the number is not yet final.
In the first days of June, around 660 bakeries took part in the "Pendlerbrezel" campaign of the state's own Radkultur initiative.
In order to receive the pretzels, cyclists had to show their bicycle helmet in the branch or their bicycle in front of the shop as proof.
mike/dpa
