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Netflix chooses Microsoft to manage advertising on its platform

2022-07-13T19:50:51.062Z

The platform made this decision after a disappointing first quarter where it lost subscribers. Microsoft announced on Wednesday that it will manage the technology for selling advertising space on Netflix, the streaming giant which wants to offer cheaper subscriptions but with advertising. Read alsoJostled by Netflix and Disney+, TV channels are turning into platforms Netflix had made this decision after a disappointing first quarter, where it lost subscribers for the first time in ten yea

Microsoft announced on Wednesday that it will manage the technology for selling advertising space on Netflix, the streaming giant which wants to offer cheaper subscriptions but with advertising.

Read alsoJostled by Netflix and Disney+, TV channels are turning into platforms

Netflix had made this decision after a disappointing first quarter, where it lost subscribers for the first time in ten years.

Source: lefigaro

All business articles on 2022-07-13

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