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Survey: Inflation worries Germans more than war or Corona

2022-07-18T06:21:57.544Z


They tend to buy from discounters and save on clothing and electronics: According to a survey, inflation is already having an impact on German consumer behavior. In addition, inflation has pushed two other major concerns into the background.


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Shopping in the supermarket: More often to the discounter

Photo: Martin Wagner / IMAGO

The rapidly rising prices in almost all areas of life are currently causing people in Germany greater concern than anything else.

In a representative survey by management consultants McKinsey, around 48 percent stated that their greatest concern is currently inflation - a significant increase compared to April.

At that time, 40 percent of those surveyed named price increases as their main concern.

"Consumers' concern about further price increases is growing," said McKinsey expert Marcus Jacob.

The fear of the Ukraine war, on the other hand, was pushed into the background.

While in April one in three respondents (34 percent) said the Russian invasion of Ukraine was their greatest concern, only one in four (24 percent) did so in the survey in June.

Despite the currently high number of infections, not even one in twenty (4 percent) of the 1000 respondents named the corona pandemic as their greatest concern.

Almost 60 percent pay attention to energy consumption

According to the survey, the rising prices are already having a noticeable impact on the everyday lives of many people.

"The vast majority - 73 percent - have already changed their shopping behavior in order to save," Jacob reported.

Instead of expensive branded items, the retail chains' own brands often end up in the shopping cart.

Instead of going to the supermarket or specialist shop, people are more likely to shop at discounters.

"This trend is accelerating," Jacob said.

According to McKinsey, because more money has to be spent on petrol and groceries, savings are also being made on clothing and shoes, but also on furniture and electronics.

And it is less placed on the high edge.

After all, 59 percent of those surveyed stated in the survey that they would now pay more attention to the energy consumption in their own four walls.

mmq/dpa

Source: spiegel

All business articles on 2022-07-18

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