He had already done so for the past few months.
It does it again in this last weekend of July: as the crossover of motorists between July and August residents looms, the president of the strategic committee of the E. Leclerc centres, Michel-Edouard Leclerc, announced at the microphone of France Info on Monday morning that it was going to renew its "fuel at cost price" operation in its 696 service stations, between Thursday July 28 and Saturday July 30 - be careful, therefore, the operation will end on Sunday July 31.
While consumers, met during several stages of the Tour de France, asked him, he assures us, to help them, by lowering the price of fuel, Michel-Edouard Leclerc estimates that his brand should sell "between 20 and 30 % additional fuel" due to this operation,
As MPs prepare to vote to increase the current rebate from 18 to 30 centimes per liter of petrol as of September 1, Michel-Edouard Leclerc warns against the fact that operations at cost price such as that - there “may be the last”: a provision of the Climate law, which should come into force on August 22, prohibits brands from advertising on fossil fuels.
The media boss of France's leading distributor is requesting the temporary lifting of this provision, "certainly commendable for the environment", he acknowledges.
A basket of 50 products sold for 50 euros at Casino
In terms of fuel, if the brand communicates less than the E. Leclerc centers, it is the Casino offer, operational until the end of August, which is currently the most attractive: this operation consists in lowering the price fuel at 0.85 euro per litre, by reimbursing the difference between this amount and the price actually paid per litre, in the form of a voucher.
“On average, this voucher is around forty euros, because the operation is capped at 40 liters”, underlines a spokesperson for the brand.
It can be used in a Géant Casino as long as you do a lot of shopping for at least 120 euros.
Launched at the end of 2021, then intensified at the start of 2022, this system has already benefited “hundreds of thousands of motorists”, welcomes the brand.
If there were only motorists... But faced with soaring inflation (5.8% in June according to INSEE), distributors compete in imagination to support the purchasing power of their customers .
The latest initiative comes from the Casino brands: from July 13 to December 31, 2022, a basket of 50 everyday Leader Price products (sugar, ravioli, cola, shampoo, toilet paper, coffee, rusks, compotes, etc.) sold for 50 euros in Géant hypermarkets (or 30 products at 30 euros in the group's supermarkets) will have their price blocked.
Clear ?
In the event of a price increase linked to the surge in the cost of raw materials, Casino undertakes to block the prices of these products, by reimbursing the difference between the blocked price and the price paid at the cash desk in the form of vouchers. purchase.
Carrefour offers large packaging at low prices
The Intermarché group, for its part, has revised its loyalty program upwards since the beginning of July: cardholders will benefit from a "card advantage" (
the sums collected on the loyalty card
) of 5% on more than 1,800 products under its Pâturages (dairy products), Monique Ranou (charcuterie), Paquito (fruit juice) brands, etc.
Finally, note at Carrefour the commercial high point of this end of the month, which consists of offering many products in large packaging at very low prices.
Examples?
Two bottles + one free on the Tropical Oasis, 20% savings on Carrefour family size grated cheese, or a free chocolate bar for every two purchased.
