Everything in a kilo?
Meet the fashion chain that came out of Paris and conquered the world
The fashion chain "Kilo Shop" was established in Paris as a special venture of second-hand clothing fashion.
The method: each item is weighed and the price is determined according to the price per 100 grams.
The chain, founded in 2012, "exploded" with the clothing recycling trend and awareness of the fashion industry's damage to the environment.
Also fashionable, also green, also affordable
Liat Ron
07/26/2022
Tuesday, July 26, 2022, 11:03 a.m. Updated: 11:57 a.m.
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During my last visit to Paris, I learned an important lesson in consumerism: not only tomatoes are bought by weight, but also clothes.
The reference is not to the weight of the suitcase in which you packed a medium-sized container, but to "La Kilo Shop", a chain of hysterical concept stores that sells used and refurbished vintage clothing and accessories for women and men, according to weight and at the cheapest price.
We came across the first store by chance when I was walking with my daughter from Tzvush, about a month ago, on the way from the "Garvin" wax museum, to the chocolate museum on a sleepy Sunday.
Suddenly, in the middle of the street, a colorful store, with fun music that sweeps you in, into a two-story space, with the best clothes there are, t-shirts in quantities, jeans, coats, dresses.
Each of them has a sticker of a different color and a number is indicated on it: 30 euros per kilo for a green sticker, 40 for a blue sticker and 60 euros for an orange one.
You can weigh the clothes yourself with the weights scattered in the store, click on the appropriate color and know how much the item will cost, since 100 grams of cotton is not equal in price to 100 grams of silk.
If Levi's jeans cost 2 euros per hundred grams and weigh 700 grams, the price will be 14 euros.
A fur-like coat will cost 3 euros per hundred grams and at the checkout you will pay 60 euros for two kilos of coat.
You will pay 7 euros for a dress, 5 euros for a shirt and less than 20 euros for a leather jacket.
Beyond the inspiring marketing gimmick, which fits the updated hipster concept advocating renewed life for clothes, "Kilo Shop" values are connected to the global trend of environmental friendliness, climate protection, social responsibility, and the recycling trend.
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A post shared by Kilo Shop France (@kiloshopfrance)
We discovered "La Kilo Shop" a month and a half ago, but the brand has been around for ten years, since 2012, as part of the "Yorka Frip" corporation, which specializes in second-hand clothes.
The base of the corporation is in the city of Rouen, where about 3,000 tons of second-hand clothes are stored, which are shipped to hundreds of stores throughout Europe, the USA and Japan.
It all started when Bernard Graf, the founder, sold second-hand clothes that were piled up in his parents' store in the early 1970s. In 1974, he founded "Eureka Fripp" and began marketing them wholesale. Over time, he acquired a skill in locating and sorting clothes and was one of those who recognized the revival of vintage fashion at its very beginning, and since then his stores have become the hottest thing among young people in France, Great Britain, Greece, Japan and even South Korea Most of the stores are franchised.
The frenzy is so great that on the Rue de la verrerie, near the Center Pompidou and the Notre-Dame church, there are two "Kilo Shop" stores next to each other, both full of shoppers.
My private daughter from Tzush loaded some t-shirts, sweatshirts, all-star shoes in beige used color for 25 euros and I won a black Harley Davidson shirt, short Levi's jeans and the highlight - an old t-shirt with a print, which was washed in batik and became " Peace" is spectacular and full of joy.
For all this goodness we paid less than a hundred euros and filled two full paper bags.
By the way, the concept of selling clothes by weight can also be found here, at less attractive prices, but with a similar experience.
Until a branch opens here, you should look for the original, which is shockingly cheap, when you are abroad.
Of money
Tags
Swimsuit
Fashion
Second hand
Paris
Shopping
