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Mercedes is reaping the rewards of its move upmarket

2022-07-27T16:02:23.868Z


DECRYPTION – The Stuttgart group sells fewer cars but more expensive and therefore increases its profits.


Since May 17, Mercedes-Benz has been marketing the first quasi-autonomous car.

The driver of an E class who has chosen this option can no longer hold the steering wheel or no longer have to brake if he is traveling on German motorways at less than 60 km/h.

An innovation that even Tesla does not offer.

The Stuttgart group also has a head start on the American manufacturer regarding the autonomy of its electric cars: the electric S class EQS can travel 780 km without needing to be recharged, compared to a maximum of 650 km for the model 3 and Tesla's S.

A move upmarket which illustrates the will of Ola Källenius, boss of Mercedes-Benz: luxury "

which has always been the heart of our brand, will now be at the center of our strategy

", he declared in mid-May.

The premium and luxury offer, which represents two thirds of the range, will be allocated 75% of the investments.

See also

Mercedes GLC, heading towards hybridization

This positioning is already bearing fruit: despite the war in Ukraine, the shortage of semiconductors…

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Source: lefigaro

All business articles on 2022-07-27

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