The Limited Times

Now you can see non-English news...

(S+) Who is still allowed to drive a Mercedes? CEO Ola Källenius has a luxury problem

2022-08-02T11:48:02.180Z

CEO Ola Källenius wants to make Mercedes a flawless luxury brand. The prices of the cars are rising significantly, the return is fantastic. Nevertheless, the supervisory board has doubts about the strategy - why?



Enlarge image

Beautiful, expensive, electric: Mercedes boss Ola Källenius presents himself as the EQXX concept vehicle

the future of the brand

Photo: PR

Continue reading with SPIEGEL+

Read on now.

With the right SPIEGEL subscription.

Special reports, analyzes and background information on topics that move our society - by reporters from all over the world.

Test now.

  • All articles freely accessible on SPIEGEL.de.

  • DER SPIEGEL as an e-paper and in the app.

  • Test one month for €1.

One month for €1

Try it now for €1

Already have a digital subscription?Sign up here

Read more with SPIEGEL+

More perspectives, understand more.

Free access to all articles, videos, audio content and podcasts

  • All articles freely accessible on SPIEGEL.de

  • DER SPIEGEL as an e-paper and in the app

  • DER SPIEGEL to listen to and the weekday podcast SPIEGEL Daily

  • Only €19.99 per month, cancellable at any time

Buy now

Already have a digital subscription?Sign up here

Restore iTunes subscription

SPIEGEL+ is processed via your iTunes account and paid for with the purchase confirmation.

24 hours before it expires, the subscription is automatically extended by one month at the current price of €19.99.

You can cancel the subscription at any time in your iTunes account settings.

To use SPIEGEL+ outside of this app, you must link the subscription to a SPIEGEL ID account immediately after purchase.

By purchasing you accept our Terms and Conditions and Privacy Policy.

Source: spiegel

All business articles on 2022-08-02

You may like

Trends 24h

Business 2022-10-05T13:38:16.298Z
Business 2022-10-04T16:31:55.313Z
Business 2022-10-05T11:14:07.985Z

Latest

© Communities 2019 - Privacy