Electra and Quick: Is this the deal that will change online retail?
The "Quick" company, which provides food delivery services from the supermarket and Electra consumer products, which owns the brands Beitan Wines, Carrefour, Mega in the City and Mehdrin Market, is establishing a collaboration that will initially include Beitan and Quick Wines.
The stated goal of the project: "to bring about a significant change in the online competition map"
Walla!
Of money
02/08/2022
Tuesday, 02 August 2022, 09:56 Updated: 10:18
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Against the background of increasing competition and the rise of the issue of the cost of living in Israel to the headlines of the public discourse, it seems that the food retail market in Israel continues to boil: the public company Quick Super Online Ltd., reported through Aviram Ganut, the company's CEO, to the Tel Aviv Stock Exchange that: "The fulfillment of all the conditions The racks and the completion of the deal with AMC and Beiten Wines."
In simpler language, the company reports on the promotion of a joint venture between Electra Consumer Products, which also owns large food retail brands such as Carrefour - which will begin operating in Israel this year, Beiten Wines, Mega in the City and Mehdrin Market A
merger between a factor such as Electra (controlled by the Zelkind brothers), through AMC (Electra Consumer Products) with a company that specializes in food deliveries, is another step designed to strengthen Electra's hold in the retail sector, after the purchase of several well-known brands.
Kwik's delivery vehicle - in the battle with Electra's retail brands (Photo: PR)
Beitan wines first
Electra does not hide its intentions - both for the immediate term and for the future, according to a statement issued by the company: "We would like to inform you that the closing transaction of the joint online retail venture of Quick Company and the Electra Group (Carrefour, Beitan Wines, Mega in the
City, Mehdrin Market) has been completed.
The agreement, according to Electra's announcement, the first phase of the partnership will focus on the joint online activity of Kwik and Beitan Wines Group in the field of food and FMCG products and now the parties are working to carry out all the necessary actions to implement the deal and the agreed system between the parties."
The most interesting sentence in the announcement is saved for the end: "We note that the main goal of the project is to bring about a significant change in the competition map in online retailing in Israel, which first and foremost serves the consumer's benefit, and it is expected to expand in the future to additional and diverse areas."
Facing the future: Home deliveries from Carrefour, whose first branches will open soon (Photo: Public Relations)
Of money
consumption
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Carrefour
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