Developed expertise
In 2016, Dieu-Leve Kaka Ndombasi created his own ready-to-wear brand and, thanks to a perfectly mastered digital strategy, he found himself collaborating with Galeries Lafayette the following year.
"I was starting to have a lot of requests regarding our digital strategy and that's when I realized that it was not the textile side that interested me, but the strategic and digital aspect", recalls the entrepreneur.
The latter thus launched Kaïlan Consulting with Naouel OUBAITA, which he describes as “not as an agency, but really as a firm specializing in digital marketing”.
The nuance is slight, but counts for Dieu-Leve, because he does not just manage web advertisements, but also develops and implements the entire digital strategy.
A complete digital strategy, in three steps
This global strategy takes place in three phases, the first being
the analysis of a client and its market.
By observing its level of
digital maturity (the website, the data at its disposal, the customer journey, its marketing campaigns, etc.), the experts at Kaïlan Consulting identify its needs.
Then comes the strategic framework, in order to target the right advertising agencies, the right targets and to optimize costs.
Once this framework is well defined, it is time to implement the recommendations of the webmarketing firm, in order to obtain results in line with its objectives.
Meta (Facebook, Instagram, Whatsapp and Messenger in particular) with 4 billion users and Google representing 93% of the search engine market, these
two Groups are an ideal playground for
brand advertising campaigns.
“The most important thing is to generate interest”
To take advantage of this, Kaïlan Consulting makes a point of remaining throughout the support in permission marketing, defined as a type of marketing and advertising that requests the authorization of the people targeted before sending them a message. , as opposed to spam.
This allows a company to reach maturity, again through a three-step process: discovery of the company by users, consideration which creates trust and finally action, which aims to take of contact via a form or for sale.
“We adapt our campaigns and their content to these stages,” emphasizes Dieu-Leve.
The most important thing is to generate interest before you sell.
Some companies that want to be digital believe that
having a Facebook page and a site is enough, but there are many more issues than that”.
Thus, specializing in online advertising but expert in the entire digital ecosystem, Kaïlan Consulting supports its clients in developing their interest, their brand image and their market share thanks to a controlled and effective web strategy.
Present throughout the French-speaking market, the firm is currently developing in the Spanish and African markets.
Then, Kaïlan Consulting will create a service in its own right dedicated to the creation of websites.
their brand image and market share thanks to a controlled and effective web strategy.
Present throughout the French-speaking market, the firm is currently developing in the Spanish and African markets.
Then, Kaïlan Consulting will create a service in its own right dedicated to the creation of websites.
their brand image and market share thanks to a controlled and effective web strategy.
Present throughout the French-speaking market, the firm is currently developing in the Spanish and African markets.
Then, Kaïlan Consulting will create a service in its own right dedicated to the creation of websites.
Kailan Consulting:
https://kailan-consulting.com/
https://www.linkedin.com/company/kailan-consulting/?
originalSubdomain=fr
contact@kailan-consulting.com
