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Lehia Griner: "Who wants their tusk to be a pita?" - Walla! Of money


"Our product is perfect! There is no competition in the quality of our products" says Lehia Griner in a conversation with Timur Gordon on the Commerce podcast, "every other shaper only compresses and smoothes the body"


Lehia Griner: "Who wants their tusk to be a pita?"

"Our product is perfect! There is no competition in the quality of our products," says Lehia Griner in a conversation with Timur Gordon on the Commerce podcast, "Every other shaper only compresses and smoothes the body. We have technology around the buttocks and chest that really lifts and sculpts and does not crush" - and she also has plans to expand the business

Theomer Gordon, Commerce


Thursday, August 11, 2022, 11:56 am Updated: 12:11 pm

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Timur Gordon and Leahia Griner.

Will you become a regular guest in the business sections as well? (Photo: Self)

Lehia Griner

is a well-known figure in the media scene in Israel, since she participated in the "Big Brother" show.

On the other hand, Griner is less well-known as an e-commerce woman, even though she founded

the Bunny Tummy brand with her partner

Roy Cohen Shur

about five years ago, and they are engaged in the production and sale of corsets and body shapers in a variety of sizes and colors. The partnership sells a variety of dozens of clothing items and body toning accessories The feminine, in the amount of about 400 orders per month.


and Royat opened the business specifically to sell corsets, and this was their main activity until about a year ago. The issue of corsets and corsets has come to international attention again: "Since the Kardashians started wearing corsets," says Griner, adding: "I I opened the company before them when Roy and I felt that the quality and variety of corsets was not impressive and we said to each other - let's bring it." Kardashian, by the way, owns the successful shapewear brand 'Skims'

Lihya and Royat run Bani Tami with three employees and a courier for fast deliveries from the Segulah area, Petah Tikva, where the warehouse for the items manufactured in Guangzhou, China is located, where (PT) the packaging, distribution and customer service are also carried out, which is very important to them: "We want Every woman will be happy.

Even if you ordered online, we won't send it to you before we talk to you."

"I didn't study design, I learned about my flesh"

Where did Greener get the knowledge about making choppers?

"I'm drawing new patterns, I didn't study design, I learned about my flesh. I've been wearing shapewear since I was 14, I was always chubby what to do..." she replies candidly.

"We manufacture in China a collection of 14 items that sculpt, lift and firm the body"

Why in China?

"It is expensive to manufacture in Israel and there is no seamless technology - no seams. We found a stunning factory in China and according to samples of others with our own changes we found the models we wanted."

More in Walla!

The taps are opened: Yatbata's "chocolate tap" is back

in cooperation with her

"I really make a woman change."

Griner on "Bunny and Tammy" her brand of sculpting corsets (photo: courtesy of those photographed, myself)

Nothing about Haredi

Bunny and Tammy snacks are also sold in Superpharm's marketplace, but this does not satisfy the partnership, and they are looking to raise more money for the company in order to grow it quickly, both at the level of variety and through other sales channels: "If there is money, I have plenty to do. I want pajamas , a basic collection, a skirt, three models for men, something high quality and good.

I have dreams and I have ambitions, this business has crazy potential," Griner shares and explains that she appeals to all women, including the ultra-Orthodox, who are "the best, there's nothing for the ultra-orthodox crowd, they They invest, they are well-groomed, they have fashion.

My products are mother to them, everything is polished, they throw the dress on top."

"So is Islamism," Cohen-Shor completed the words.

And what about the international and local competition in the field, which will be trendy from year to year?

Griner: "The well-known brands release collections of body shapers, they don't invest in it like we do, they don't have the passion and it's managed by men who don't wear the shaper themselves. There aren't too many shapers like mine.

Girls send us messages like 'I can't believe I look like this "I really make a woman change without effort, without sports, without diet, she is more toned than someone who goes to the gym every day."

You can listen to all the episodes of Commerce in the podcast apps and at

Recordings and editing of Commerce: Eli Alon, BIZI Studio

  • Of money


  • Lihi Greener

  • corsets

  • Kardashian

  • Kardashian

  • Online shopping

Source: walla

All business articles on 2022-08-11

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