“Evolving a brand is complicated, evolving a common name is even more difficult.
The report is signed Guillaume de Boudemange, the director of Jeep France since January 2022. His mission?
Pilot – in France – the metamorphosis of a legend, which celebrated its 80th birthday last year.
A historic vehicle, landed (literally) in France… during the Second World War, at the time in military camouflage, GIs at the wheel, with foldable windshield and removable wheels to stack the copies.
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