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Automobile: why the iconic Jeep is betting on electric


The Jeep brand has just stopped its thermal production lines. Its new strategy oriented towards "zero emissions" highlights the r

“Evolving a brand is complicated, evolving a common name is even more difficult.

The report is signed Guillaume de Boudemange, the director of Jeep France since January 2022. His mission?

Pilot – in France – the metamorphosis of a legend, which celebrated its 80th birthday last year.

A historic vehicle, landed (literally) in France… during the Second World War, at the time in military camouflage, GIs at the wheel, with foldable windshield and removable wheels to stack the copies.

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Source: leparis

All business articles on 2022-08-18

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