The Limited Times

Now you can see non-English news...

The big industrial espionage cases: when Hilton copied Starwood hotels


SERIES (4/5). In 2009, Hilton launched with great fanfare, in Berlin, the first hotel of its new “lifestyle” brand: Denizen. Problem, the of

Our series “Major industrial espionage cases”

  • The Tupolev Tu-144 and the Concorde

  • Pepsi-Cola and Coca-Cola

  • Li Li Whuang, a modern-day Mata Hari at Valeo

  • Hilton and Starwood Hotels

  • Renault, false nest of spies

    (to be published on Friday August 19)

  • In May 2008, the Hilton hotel group thought it was the recruitment of the century.

    The giant, which now has nearly 6,000 hotels around the world, welcomed two big names in the sector at the time: Ross Klein and Amar Lalvani.

    The two defectors from competitor Starwood, where the first was president of luxury brands and the second in charge of the international development of the W chain, are responsible for launching a “lifestyle” hotel brand.

    Subscribe to read more

    Already subscribed?

    To log in

    Source: leparis

    All business articles on 2022-08-18

    Similar news:

    You may like

    Trends 24h

    Business 2022-10-03T18:55:46.583Z
    Business 2022-10-04T09:32:18.686Z
    Business 2022-10-03T21:25:42.960Z


    © Communities 2019 - Privacy