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The big industrial espionage cases: when Hilton copied Starwood hotels

2022-08-18T09:05:35.716Z

SERIES (4/5). In 2009, Hilton launched with great fanfare, in Berlin, the first hotel of its new “lifestyle” brand: Denizen. Problem, the of



Our series “Major industrial espionage cases”

  • The Tupolev Tu-144 and the Concorde

  • Pepsi-Cola and Coca-Cola

  • Li Li Whuang, a modern-day Mata Hari at Valeo

  • Hilton and Starwood Hotels

  • Renault, false nest of spies

    (to be published on Friday August 19)

  • In May 2008, the Hilton hotel group thought it was the recruitment of the century.

    The giant, which now has nearly 6,000 hotels around the world, welcomed two big names in the sector at the time: Ross Klein and Amar Lalvani.

    The two defectors from competitor Starwood, where the first was president of luxury brands and the second in charge of the international development of the W chain, are responsible for launching a “lifestyle” hotel brand.

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    Source: leparis

    All business articles on 2022-08-18

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