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Eat nuggets: the puzzling ruling in the lawsuit against McDonald's
The court granted validity of a judgment to a settlement agreement in a lawsuit filed against McDonald's.
As compensation, the chain will give vouchers for meals, worth 5 million shekels, to various associations, among them the wings of Karambo, Akim, Ilan, Alot and more. Is this a punishment or has the chain received sales promotion at the mercy of the court?
Walla!
Of money
22/08/2022
Monday, August 22, 2022, 10:28 am Updated: 10:57 am
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This is how you make chips at home like McDonald's (@cheftimclowers)
This story should perhaps be started from the end: Judge Rachel Barkai, who discussed the lawsuit filed against McDonald's (Aloniel Company, the franchisee of the brand in Israel) and referred the parties to mediation, adopted the compromise agreement reached in the process and determined that McDonald's will compensate with meal vouchers worth about 5 A million shekels, which will be distributed to several associations.
The vouchers will be given for children's meals, McRoyal meals as well as a salad meal.
Among the non-profit organizations that will be awarded the vouchers: Keren LBI - the Association for the Soldier, ALOT, Akim, Ilan, Lett, Larger Than Life, Children in Chance, Leshuva and more.
The lawsuit, by the way, was filed by a customer of the chain, who claimed (through attorney Lior Lahav) that the company allegedly grants leases in commercial centers by requiring the owners of the properties to prevent the entry of competing restaurants. melting.
McDonald's Double Mac Royale.
There are also vouchers for salad meals (Photo: McDonald's Israel)
Punishment or sales promotion at the mercy of the court?
The judge, Rachel Barkai, wrote in the ruling that: "By choosing the solution of distributing food shopping vouchers to non-profit organizations, a diverse and broad response was given to the consumers of the food that McDonald's markets, the scope of the compensation is equal to approximately 110 thousand meals with a value of approximately five million shekels, a benefit to the consumer."
Is this a benefit?
According to the court, probably yes, but considering the fact that those who will receive a "benefit" in the form of vouchers for fast food, are mainly children, teenagers and soldiers, isn't this a sales promotion for the fast food chain among a young audience - and at the mercy of the court?
In other words: it is not at all certain that this is a punishment for McDonald's, which also invests millions in promoting its sales among this target audience.
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