Rami Levy Insurance - is this the industry's private label?
The "Ramy Levy Sycamore Marketing" group also enters the insurance sector in the form of a kind of "private brand": it will function as an agency that will sell products of the major insurance companies in Israel to customers "at Rami Levy prices"
Bini Ashkenazi
29/08/2022
Monday, August 29, 2022, 09:03 Updated: 09:24
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"Shekel Insurance" is probably not in the new agency, but the intention is to project the economical image of the chain onto the new private brand (photo: courtesy of Rami Levy)
For several years now, the large food chains have been seeking to become a "one stop shop", that is, a huge store where you buy not only food products, perfumes, cleaning products and household appliances, but also electrical products and more.
In the case of the group associated with its controlling owner, Rami Levy, it was up to now about expanding into areas such as cellular, aviation and tourism and more.
Now another product, or more precisely a series of insurance products, has been added to the group's product basket, in an intriguing format.
The "Rami Levy Sycamore Marketing" group announced to the public that it is expanding its activities and service to consumers and launching "Rami Levy Insurance", which is actually an insurance agency fully owned by the company, which will offer a variety of insurances "at Rami Levy prices", as the announcement states.
The "Rami Levy Insurance" company will offer a large variety of insurances in areas such as: car, apartment, mortgage, health, travel abroad, etc. The first insurance companies that will offer "Rami Levy Insurance" customers the insurances are Harel,
In fact, it can be said that this is a kind of "private brand" in the field of insurance, as is common among large agencies: the products are sold under the branding "Rami Levy" - with a hint of competitive prices, but manufactured by the largest insurance companies in Israel.
Rami Levi.
Will he succeed in doing to the insurance industry what he did to food retailing? (Photo: Yotam Ronan)
"The most affordable insurance basket in the country"
According to the group's statement, this is the marketing of the "most affordable insurance basket in the country" (recognizable from the advertisements for food products?).
As mentioned, Rami Levy Insurance will operate as an agency and not as an independent insurance company: the insurances will be provided by many insurance companies including: Harel, Clal, Hachshara, Migdal, Shlomo Insurance and Ayalon. According to the announcement, "Rami Levy Agency is an objective agency committed to full professional objectivity between the companies that will allow customers to choose the products that are most suitable and profitable for them."
How will the chain be able to live up to its promise? "Rami Levy Insurance" promises not only to offer customers a basket of insurances at extremely competitive and profitable prices and conditions, but also benefits in areas related to the Rami Levy Marketing Sycamore chain. For example, Customers who purchase insurance from the company will join Rami Levy's customer club as members and will enjoy personal and general benefits provided to them.
Rami Levy Insurance also stated that the customers will be exposed to the offers and will be able to choose the cheapest or most suitable offer for them, all under conditions that will maintain objectivity between the insurance products offered by the various companies for the benefit of the customers.
The purchase of insurance, they promise online, will be done in a convenient and fast way, including through digital processes.
The agency will operate as part of a joint venture with the "Ihud" insurance agency, from the "Migdal" group, which will provide professional assistance and full operational services to the agency.
A dedicated website of the agency will be opened and will present an engine for searching and comparing the insurances offered in the car insurance.
In addition, customers who wish to do so will be able to establish direct telephone contact and talk to the service providers at the agency's customer service center and purchase the requested insurance through them.
Rami Levi
: "The launch of Rami Levy Insurance is a direct continuation of Rami Levy's group offering consumers a wide variety of insurance at attractive prices, while adhering to the principle of objectivity and providing professional and personal service throughout the country."
good to know (in advance)
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