On September 15, 2021, Antoine de Saint-Affrique took over as CEO of Danone.
The French agrifood giant had been destabilized by several months of governance crisis that led to the ousting of CEO Emmanuel Faber.
A year later, the new strong man of the group draws up the first assessment of his Renew Danone strategic plan.
To discover
OUR FILE - Elizabeth II, a rock and a symbol for England
Le Figaro.
- A year after your arrival at Danone, what form is the group in?
Antoine de SAINT-AFFRIQUE.
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Danone calmed down, clarified its strategic priorities, got moving and looked outward again.
The group was in the middle of a major restructuring, we acted to make it land well.
Our new Renew strategy builds on the extraordinary strengths of Danone.
It is neither a 180 degree turn nor a "reset", but to project Danone into the future and to restart it thanks to a return to fundamentals: by refocusing on our historical mission , our consumers…
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