Until now, no bag of crisps was recyclable, the packaging being multi-layered.
However, Lay's now conditions its chips in a new bag, made up of 30% vegetable materials, made from residual oil from coniferous trees - a kind of resin -, until now considered waste and burned.
“It's a complex process to develop in order to maintain the same level of protection against air (avoiding oxidation of the oil) and against humidity; it is for this reason that we are going there gradually, ”
explains Carole Joly, snacking marketing director of the PepsiCo France group, to which the brand belongs.
France has been designated as a pilot country for this global innovation.
Due to the Agec law, France is indeed rather ahead in the search for alternatives to plastic.
Transparency
This innovation is currently deployed on the two ranges of traditional Lay's crisps (old-fashioned and peasant), which represent 40% of the brand's volumes and nearly 15% of the French crisps market.
The initiative is part of the group's broader ambition, which aims to achieve 100% recycled or renewable plastic in all its snacking packaging by 2030 (Lay's, Bénénuts, Doritos, 3D's, Fritelle and Cheetos).
The group estimates that it can thus reduce its greenhouse gas emissions by 40% per ton of packaging.
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The chips now come from 100% French potatoes traced to the farmer.
A QR Code present on each package even makes it possible to identify and locate the producer among a hundred in France.
To play the transparency card, the Nutri-score has been displayed on each packet of chips and snacks since 2021. And Carole Joly does not hide her pride that tortilla chips and baked chips now display a B score, mainly in due to efforts to reduce the salt content.
"French consumers are particularly attached to the origin and the naturalness of products"
, underlines the interested party.
The group is also testing bulk in supermarkets (at Franprix, Intermarché, Monoprix and Carrefour).
To limit the constraints of cleaning the bins, it is working to put the brand's boxes equipped with a pouring spout directly into self-service.
Le Figaro
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