At Decathlon, athletes are not just examples
to follow.
Some contribute concretely to the manufacture of the brand's products.
Some 200 top athletes, some of whom are also Decathlon employees, are currently associated with the creation or improvement of the distributor's products.
The fencer Romain Cannone, for example, tests a fencing suit.
Decathlon engineers still have their work cut out for them: it does not absorb the sportsman's perspiration enough.
“
We are also working on shoes with Teddy Riner
, explains Virginie Sainte Rose, director of the Decathlon Paris 2024 partnership.
He doesn't need them on the tatami, but for his bodybuilding sessions.
If we manage to design a good model with him, we will market it in stores.
We have always made such partnerships, but we did not talk about it.
»
See also
The meteoric rise of Decathlon in Canada
For Decathlon, the advantage of concluding co-design contracts with athletes is threefold…
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