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The water bottle market is exploding in France: "The bottle of water is no longer in tune with the times"


In town, at the office and, now, at school, the water bottle is on display everywhere this fall, driven by consumers' desire to reduce

School bag, pencil case, fountain pen… and water bottle!

A quick survey of the parents around you indicates the trend.

This year, the water bottle is an integral part of the equipment of school children.

For Gabin, 11, who entered 6th grade, it is even compulsory for sport, just like sneakers.

"We sell a lot of small water bottles that fit in the school bag," confirms Aymeric de Rorthays, general manager of Vieux Campeur, the outdoor equipment specialist.

All generations are now conquered by this reusable container.

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Source: leparis

All business articles on 2022-09-25

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