“Objective: reconquest!”
This is the title that appears on the cover of the latest issue of Le
Film français
, published this Friday, September 30.
We see Jérôme Seydoux, the president of Pathé, posing surrounded by Pio Marmaï, Guillaume Canet, Vincent Cassel, François Civil, Pierre Niney and Dany Boon.
A cover that has outraged many Internet users, both for its lack of diversity and for its controversial title.
The latter have indeed underlined that “Reconquest!”
was also the name of the far-right political movement founded by Éric Zemmour.
At the same time, actress, director and journalists castigated this one devoid of women.
Read alsoHortense de Roux: "In 2020, the share of women interviewed in the media fell from 38% to 20%!"
"High class !"
“If we bother you, do not hesitate to say so,” wrote filmmaker Audrey Diwan on Twitter.
To which actress Alexandra Lamy replied: “No women, no diversity.
High class !"
Marie Sauvion, deputy editor-in-chief of
Télérama's cinema department,
wrote: "Objective reconquest :)"
Anaïs Bouton, host on Paris Première, underlined that “Virginie Efira, Marion Cotillard, Rebecca Zlotowski, Sandrine Kiberlain, Leïla Bekhti, Marie Masmonteil, Sylvie Pialat, and Julia Ducournau”, in particular, also deserved to be on this front page.
“Join the 'For Women in Media' network!
she launched.
Because apparently you can't do anything for French cinema #Not the buttocks out of the brambles.
In video, 19 directors against sexism: the testimony of Lisa Azuelos
“It smells of Pathé”
“Fortunately you thought of the women who also make French cinema, for his part quipped Tristane Banon.
The cover would have had less strength without them… Thank you, and congratulations @lefilmfrancais@FNEF_cinema.”
Eric Vernay, journalist for
So Film
and
Trois Couleurs
, meanwhile split with a touch of humor.
“Smells like Pathé,” he tweeted.
Then: “Le
Film français
on the verge of renaming itself Le slip français.”
Xavier Alberti, member of the High Council for Equality between Women and Men, wrote: "What a pity that there is neither a producer, nor a director, nor even an actress in French cinema... it could help for the reconquest, right?
#JamaisSansElles”
French Film
has since apologized on its Twitter account.
A “regrettable” choice
“The cover published today of
French Film
has generated many reactions, which we understand, can we read in the press release.
The choice to publish this photo on the cover, and the choice of terms, proved to be unfortunate and regrettable.
The weekly affirmed that these decisions were "the fact of the writing, and not of the personalities present on the image, and did not reflect in any way the convictions of the team, nor the editorial line of the
French Film
".
“We have involuntarily, by wishing to highlight some of the promising films of 2023 presented during the day of the film editors of the FNEF, conveyed an image not representative of French cinema, artists and Pathé”, continues the official message.
Before concluding: "We regret it and this proves how much vigilance must be required at all times for the fight for parity to win."
