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Camaïeu, an endless descent into hell


STORY – The former leader of women's fashion failed to renew his offer and was weighed down by his debts.

"We are in mourning"

, signed the Camaïeu family: this poster installed in the Saint-Lazare station store in Paris summarizes the disarray of employees after the fall of what was one of the leaders of women's fashion in France.

This Saturday evening, all the brand's stores will definitely draw the curtain.

A consequence of the liquidation of the company, decided on Wednesday by the Commercial Court of Lille.

2600 employees will lose their jobs.

“We are devastated and so tired,”

they add.

In fact, Camaïeu's life has been chaotic for several years.

Founded in Roubaix in 1984, the brand initially experienced strong growth, in the wake of the democratization of fashion.

In 2005, the founders sold their shares.

The company, which also opened stores abroad, was taken over by investment funds, and in particular by Cinven in 2007. But from the turn of the 2010s, the situation deteriorated.

The clothing market in…

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Source: lefigaro

All business articles on 2022-09-30

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