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Cars in the colors of Lidl to win: the new marketing move of the German brand


After the kitchen robot and the sneakers put on sale - successfully - on its shelves, the distributor is this time putting into play, in a

It's the story of a joke that turns into a marketing stunt.

On April 1, Auto Moto magazine tweeted an April Fool's joke: “Lidl launches its own low-cost SUV”.

Just a joke, of course.

Except that the tweet, which went viral in a few minutes, inspires Lidl teams, always looking for an initiative that will make the buzz.

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Source: leparis

All business articles on 2022-09-30

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