The Limited Times

Now you can see non-English news...

Cars in the colors of Lidl to win: the new marketing move of the German brand

2022-09-30T12:13:25.855Z

After the kitchen robot and the sneakers put on sale - successfully - on its shelves, the distributor is this time putting into play, in a



It's the story of a joke that turns into a marketing stunt.

On April 1, Auto Moto magazine tweeted an April Fool's joke: “Lidl launches its own low-cost SUV”.

Just a joke, of course.

Except that the tweet, which went viral in a few minutes, inspires Lidl teams, always looking for an initiative that will make the buzz.

Subscribe to read more

Already subscribed?

To log in

Source: leparis

All business articles on 2022-09-30

You may like

Trends 24h

Business 2022-11-29T19:03:50.022Z
Business 2022-11-29T19:33:50.745Z

Latest

© Communities 2019 - Privacy