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Hermès on the offensive in the United States, luxury eldorado


DECRYPTION – Confident in the strength of its long-term model, the saddler is continuing with selective store openings despite economic uncertainties.

At New York

By appointment only.

On Friday and Saturday, a few hundred VICs (

Very Important Customers

) of Hermès were invited to preview the saddler's new New York house, at 706 Madison Avenue.

Each one liking to feel unique and pampered, a sales assistant presented them with a personalized selection of products, as well as the exclusive objects made for the inauguration: American Quilts silk squares, a few Kelly bags, two watches (HermèsH08 Madison and Arceau Madison) or even a jukebox and a bicycle.

From this Monday, all Hermès fans will have access to 706 Madison.

As soon as they enter, they will be able to admire an 1880 cabriolet for children, a piece from the Émile Hermès collection considered to be the store's mascot.

"You noticed its colors, black and yellow, does that remind you of anything?"

, smiles Pierre-Alexis Dumas, the artistic director of Hermès, in a nod to the

New York

yellow cabs .

This 1,900 m2 flagship is 40% larger…

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Source: lefigaro

All business articles on 2022-10-02

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