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La Redoute focuses on the international market to boost its sales

2022-10-03T17:19:39.087Z

Close to bankruptcy, the e-merchant aims to double its turnover in the next four or five years. Philippe Berlan did not take the reins of La Redoute at the easiest time. Nathalie Balla and Éric Courteille, at the origin of the spectacular turnaround of the mail order company, handed over the baton six months ago, when the health crisis had propelled its turnover to the heights. Lockdowns have boosted both online and homeware sales. In 2021, La Redoute, now 100% controlled by Galeries Lafayet



Philippe Berlan did not take the reins of La Redoute at the easiest time.

Nathalie Balla and Éric Courteille, at the origin of the spectacular turnaround of the mail order company, handed over the baton six months ago, when the health crisis had propelled its turnover to the heights.

Lockdowns have boosted both online and homeware sales.

In 2021, La Redoute, now 100% controlled by Galeries Lafayette, achieved 1 billion euros in turnover, 1.2 billion including its marketplace.

The e-merchant, who went very close to bankruptcy, generated just under 100 million in results that same year.

2022 is shaping up under different auspices: after two good years, online sales like those of home equipment are down. 

“Like everyone else, we are affected by this correction, even if we are doing better than the market,

underlines Philippe Berlan.

But our sales are still 30% above their level…

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Source: lefigaro

All business articles on 2022-10-03

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