Plant-based meat appeals to Mulliez and Roquette

After being discreetly invited a year ago in a few French restaurants and drives, Accro is moving up a gear.

This month, the start-up specializing in vegetable alternatives to meat is launching an assault on supermarkets.

For the past few days, it has been marketing 5 references (chopped meatballs, nuggets, stuffing, etc.) at Casino, Auchan, Monoprix and Carrefour.

Objective: to establish itself in 1,000 points of sale and 900 restaurants by the end of the year.

With the official inauguration this Thursday of its 4,500 m2 production site in Vitry-en-Artois (Pas-de-Calais), the group founded by Thierry Maroye in 2019 joins the already supplied ranks of manufacturers of ersatz steaks. ground or chicken.

Alongside the historic Bon Végétal d'Herta, the young shoots Happyvore, Planted or La Vie have recently displayed their ambitions on a market estimated at 100 million euros in supermarkets.

Not to mention the American juggernaut Beyond Meat, which arrived in France in 2020.

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