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Downsizing products to limit price increases: the risky strategy of the food giants

2022-10-07T17:45:17.539Z


DECRYPTION - In order to offer accessible prices to customers concerned about their purchasing power, manufacturers offer lighter versions of their products. But this “shrinkflation” is sometimes not very transparent.


A box of chocolates reduced by six pieces, a bottle of water emptied of a few centilitres, or a square of cheese for children reduced by two grams… All without lowering the price.

By unveiling these cases a few years old last month, Foodwatch succeeded in worrying consumer associations and customers of supermarkets.

"In these times of inflation, some products could see their format decrease and their price inflate

," says Foodwatch.

A gloomy prediction relayed on Twitter by Olivia Grégoire, the Minister Delegate for Trade, with this ranting:

“We are not playing with the wallets of the French.

I have asked the DGCCRF to immediately carry out a series of checks to see if there are any misleading commercial practices.”

Read also

Inflation disrupts the habits and purchases of French people in supermarkets

The practice is certainly neither illegal nor new: a few years ago, Toblerone announced on social networks to its customers that it was spacing out the triangles of its bars to save 10% of the expensive chocolate…

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Source: lefigaro

All business articles on 2022-10-07

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