The French ready-to-wear group Beaumanoir, based in Brittany, announced on Wednesday that it had acquired from Monoprix, a subsidiary of the Casino group, the French e-merchant Sarenza thanks to which it intends to develop its online commerce offer.
“
The acquisition of Sarenza completes the group's know-how
,” said Roland Beaumanoir, founder in 1981 and CEO of the group, in a press release.
“
Thanks to the possible synergies with our other brands, we now have all the keys in hand to make Sarenza the essential e-commerce platform for French footwear and ready-to-wear
”.
Beaumanoir, which claims 2 billion euros in turnover in 2022 and 13,000 employees worldwide, manages 2,400 points of sale including Cache Cache, Bréal, Bonobo, Morgan and Caroll stores.
The amount of the buyout was not communicated but as part of the publication of its half-year results in July, Casino declared that it had “
27 million euros in various transfers secured or under promises (Sarenza, real estate)
”.
Read alsoHow Monoprix is trying to soften its image as an expensive brand
Sarenza, an online shoe and clothing seller, was acquired in 2018 by Monoprix, one of the Casino group's brands.
According to the specialized site Fashion Network, Sarenza said in April that it had exceeded its activity levels of 2019, when the company was around 200 million euros in turnover.
It has refocused on France where it achieves 70% of its sales and aimed to "
return to profitable growth
", according to the same article.
The Beaumanoir brands “
will be able to benefit greatly from Sarenza's influence on the e-commerce market;
and Sarenza will be able to benefit from a powerful physical network for its deliveries.
At the same time, our knowledge of the market and our know-how in logistics will benefit Sarenza
”, assured the general manager of the Beaumanoir group, Jérôme Drianno.
Beaumanoir, in addition to its distribution activity, has a logistics subsidiary called C-Log and says it has "
developed an ebusiness activity with Korben
", a service provider for the development and strategy of online businesses.
