From one automotive group to another, the paths diverge to best attract capital and cope with the massive investments linked to the transition to electric.
Like Renault, Ford has chosen the separation between electric and thermal.
By creating two separate entities Ford Blue in thermal and Ford Model e in electrics and software, the more than century-old American manufacturer is seeking to beef up against Tesla.
Both companies will however be 100% owned by Ford, contrary to Renault's strategy.
Read alsoElectric car: brake or accelerate, the shared Commission
“
It's not about a split
, CEO Jim Farley explained last March,
but about the creation of new companies with, in particular, separate teams for design, supply chain and customer experience.
“And to clarify:”
We want to beat the new players, and we want to beat the established ones, and for that we must focus now.
»
50 billion investment at Ford
Ford boss plans to sell 600,000 electric cars...
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