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The days that are yet to come: the deals you should look for in the next shopping days - voila! Of money

2022-11-13T07:03:33.870Z


Between the Chinese Singles' Day and Black Friday and Cyber ​​Monday, we set out to check the differences between them, what discounts and promotions they offer us and we also found some promotions that will last until the end of the month


The shopping month: the sales volumes in November are the highest compared to the other months of the year (Photo: Pexels.com)

The November shopping holidays, also known as the "shopping month", began as a marketing act to increase sales on the eve of the Christian holidays in North America and Europe, but have already become a global tradition of shopping at huge discounts.



The suppliers and sellers prepare for it months in advance and the consumers, at least the wisest of them, wait for the special sales days to purchase what they intended to purchase anyway, only for much less money.



For years now, sales volumes in the month of November have been the highest compared to the other months of the year, with the main reason being the belief among consumers that the tempting offers and cheap prices in November are one-time only.

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Election day in Israel: the consumer frenzy started already then (Photo: Reuven Castro)

only in Israel

The November 2022 sales events were opened this year in Israel by the election day for the 25th Knesset.

Election Day, which is considered a sabbath day by law, brought the Israelis out, to choose and then to spend their free day as they wished, and the advertisements about huge promotions for this day, made sure to remind most of us, what our souls wished for.



If the smart consumers usually wait for the big sales events that will take place during the month of November, then this year, election day preceded them all, which brought the higher than usual monthly expenses, spread over the entire month.



The election day that took place at the beginning of the month (1.11) was the opening shot for the "shopping month" and resulted in expenditures of over NIS 1.3 billion on credit cards alone, and this is even before we calculated the expenditures on other means of payment.



We have not yet calmed down from the elections and "Shopping IL" was already waiting for us, an initiative of Google in Israel, to increase the purchases made by Blue and White, which took place on 8-9.11 and immediately after that the Chinese Singles' Day took place (11.1).

Which means there are still two big sales events left until the end of the month: Black Friday and Cyber ​​Monday.

It is likely that some of you are waiting for them and maybe even started collecting items for the basket in the online stores you are interested in purchasing from, but what are the differences between the events, what do they offer and when will each of them take place?

We will try to make some order

Ben 9: The annual sales event sponsored by Google Israel, the center about 3,000 local businesses (Photo: PR)

The one that was: How much did we buy at shoppingIL?

shoppingIL is a sales event sponsored by Google Israel that was born in 2014 with the aim of supporting the online commerce industry in Israel, that is, local businesses with a digital presence.

The businesses participating in the sale are mostly small businesses, low budgets for advertising and those that need help with promotion.

The stage provided by Google's platform allows them to expand their audiences and reach new potential customers from all over the country.



shoppingIL is held every year, a few days before the major international sales days take place (Chinese Singles' Day is the first of them which takes place on 11.11) and just before Israelis spend all their money on shopping from websites abroad.



shoppingIL was held last week on November 9-10, with the participation About 3,000 local businesses



Against the backdrop of the rising cost of living, how did the sales total this year?



For example, the company Max reported on the increase in spending on credit cards online in Israel during Shopping IL days: the turnover of transactions on these two days in online shopping in Israel is 20% higher than on normal days and 12% higher than on Shopping IL 2021. The



average spending on online shopping in Israel these days stood at NIS 554, 26% higher than the average spending in Shopping IL last year.



And in addition, there was a 200% increase in the amount of transactions on the Israeli clothing and footwear websites compared to normal days, and a 169% increase in transaction turnover on these websites.



The Israeli fashion sites that star at the top of the leading shopping sites are: Terminal X, Delta, Factory54, One Project, ADDICT, SEESTARZ, and Azrieli.com.

In other branches, the leading sites where Israelis shopped a lot these two days are KSP, Electrical Warehouses, Estee Lauder Group, ACE and Super Pharm.

The biggest global sales day from the US, Black Friday (Photo: ShutterStock)

Black Friday

Towards the end of the month, on 25.11 this year, Black Friday will take place, the largest global sales day originating in the USA, it takes place every year on the last Friday of November, the day after Thanksgiving.



This is a weekend of big discounts, what which leads to long queues and a frenzy of demand and expenses.

Many consumers from all over the world are waiting with anticipation for the big promises and the surprising and profitable promotions.



Last year, during the Black Friday sales in Israel, the online shopping record of Israelis was broken, when the total spending on credit cards reached NIS 915 million, even before we included in the calculation the cash purchases in the physical stores.

On Black Friday, you buy mainly electronics, electrical appliances, fashion items and home accessories.

Cyber ​​Monday, as its name implies: takes place only online (Photo: ShutterStock)

Cyber ​​Monday

The last sales day that will take place in the month of November and will be held on 28.11 is Cyber ​​Monday, which is held on the Monday after Thanksgiving.



Unlike the other shopping days that combine stores in the physical and virtual space, Cyber ​​Monday, as its name implies, takes place only online.

Cyber ​​Monday marks the end of the big shopping season and is more associated with technological products.

In 2019, the total online sales in the world reached 9.4 billion dollars spent on desirable products and brands in the field of technology and digital, which were sold at large discounts on the leading online shopping sites, the leader of which is Amazon.

Up to 40% discount on beauty and care products in the April network (photo: courtesy of April)

We are on the map

Salesforce (which operates in the field of CRM and cloud technology in the world and in Israel), presents a global annual report summarizing the shopping month in 2021.

The data shows that the world record in online sales this month was broken, and amounted to 275 billion dollars, an amount that indicates an increase of 2% compared to 2020.



Another surprising figure indicated a significant growth in online shopping precisely at the beginning of the month, even before the record discounts offered by Black Friday and Cyber ​​Monday.

This increase proves that consumers were not deterred by higher prices and that even the low discounts were enough for them.

It is possible that the reason for this phenomenon is a fear of the liquidation of stocks, as you get closer to the end of the month, and perhaps also the structure of the salary in Israel that is paid at the beginning of the month (which contributes to the feeling of abundance and well-being at the beginning of the month compared to the end), in contrast to many Western countries where the salary is paid every week.

According to the report summarizing the November 2021 sales, it appears that although the discount percentages were lower, the shopping baskets were larger



During the "shopping month", the company TWIK, which deals in personalization and optimization solutions, also segmented the data on the consumption habits in the fields of cosmetics and food in leading companies according to the three dates (Shopping AL, Cyber ​​Monday and Black Friday).

This segmentation also presented a surprising trend, according to which IL shopping sales exceeded global Black Friday sales.



"Shopping month" is not a passing trend.

Awareness of the low prices in the month of November has increased among consumers and more consumers in Israel and around the world are waiting for the big sales days, and at the same time, the merchants who understand the power of the month, are increasing their digital presence, investing in advertising and deepening the discounts - looks like a WIN WIN for all parties...

Up to 70% discount on all winter - November collections on the shoesonline website (Photo: PR)

Promotions still going on

NOVEMBER PARTY in the APRIL network

- up to 40% discount on care and beauty products - among the specials you can find in stores and on the APRIL website: 40% discount on the make-up products on sale, 35% off on the perfume on sale and 30% off on the care products on sale.

Available at the chain's 45 branches across the country and on the chain's website.

Valid until 15.11.

40% discount + extra 15% discount with coupon code on the winter collection, Golf & Line (Photo: Eran Salem)

Golf & Line website

- offer 40% discount + extra 15% discount with coupon code on the winter collection.

On the items in the sale, excluding OUTLET, MUST HAVE, SPECIAL OFFERS and furniture items.

An additional 15% discount will be given after the reduction of the first discount, exclusive to the site, subject to the terms of the sale.

The promotion will take place until 14.11

Tourism at "shopping month" prices, the "Kerim" hotel of the Isrotel chain (Photo: Itai Sikolsky)

The Isrotel hotel chain -

The Isrotel hotel chain launched the "Worth Joining" campaign at the end of October, which included attractive discounts for new entrants and members of the Sun Circle Club.

Offers discounts of up to 25% in a variety of hotels for the months of November and December on selected dates.

Kwik has a VAT-free sale throughout the month of November (Photo: Public Relations)

Kwik announces a VAT-free month

(17% discounts) throughout the month of November. Every week, products from a variety of changing departments will be sold at promotional prices without VAT:



between November 8-14, that is - until tomorrow - the soaps, breads, yogurts will be sold and the

delicacies without VAT.



Between the dates 15-21.11, breakfast cereals, cereal snacks, hot drinks, pastas, rice and legumes will be sold without VAT.



Between the dates of November 22-28, the laundry products, toilet paper and disposable utensils will be sold without VAT. Kwik offers self-collection from the points of sale without getting out of the car or fast delivery from today to tomorrow for free on orders over NIS 499. New customers have a month of free deliveries on orders over NIS 250 .

  • Of money

  • consumption

Tags

  • consumption

  • November

  • Shopping

  • Online shopping

  • online shopping

  • Online shopping

  • Shopping

  • Black Friday

  • Chinese Singles Day

  • Shopping IL

Source: walla

All business articles on 2022-11-13

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