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These two entrepreneurs who want to buy Camaïeu to make it a “made in France” brand

2022-11-25T18:09:12.492Z

Karine Renouil-Tiberghien and Arnaud de Belabre's project is generating a certain amount of enthusiasm on social networks.



After the clothing stocks, it's around the Camaïeu brand to be auctioned on December 7th.

And a pair of entrepreneurs have already positioned themselves.

Karine Renouil-Tiberghien and her partner Arnaud de Belabre have made no secret of their interest in the famous northern clothing brand.

On her LinkedIn account, Karine Renouil-Tiberghien has openly displayed their desire to relaunch this brand, to make it a 100% Made In France company.

A project that did not fail to make Internet users react with more than 3 million views and several thousand comments.

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These two entrepreneurs are used to business takeovers, although they were not necessarily predestined to do so.

Karine Renouil-Tiberghien, great-granddaughter and daughter of textile manufacturers, worked for fifteen years in the financial departments of various groups auditing acquisitions.

For his part, Arnaud de Belabre was a logistics consultant.

They joined forces in 2016 by buying the Manufacture de Layette et Tricots, based in Pau, which specializes in the manufacture of knitted clothes for babies.

Three years later, in 2018, they acquired Jean Ruiz, a company specializing in knitwear.

Finally, in 2020, the duo turned to Marcoux Lafay, then a manufacturer of compression stockings.

Read alsoCamaïeu, an endless descent into hell

Their three textile factories now specialize in knitting.

Two of them knit and assemble the clothes in France.

The third knits in France but the assembly is carried out in France and Tunisia.

The textile industry in France is not dead.

This is what we wanted to prove.

The turnover of the three factories combined has increased from one million to eight million euros in a few years

, ”claims Karine Renouil-Tiberghien.

The products produced, namely baby clothes but also scarf caps or sweaters, are then sold in mass distribution.

Arnaud de Belabre and Karine Renouil-Tiberghien (from left to right).

Credit: Manufacture de Layette et Tricots

“A 15-20 year project”

It is now towards the Camaïeu brand that these serial business buyers wish to turn.

Their ambition is to offer under the name Camaïeu clothing made in France, at reasonable prices.

The Camaïeu brand had indeed relocated its production for many years.

Concretely, the two entrepreneurs would sell via a new website and under the “

Camaïeu

” brand some of the products they already manufacture.

The objective is, then, to increase their own production and to have recourse to other French manufacturers.

"

To start, you would have to open a website to sell what you already know how to produce.

The next objective would be to develop through the expansion of our own factories, the use of other French manufacturers and, ultimately, the creation of new factories.

It's a 15-20 year project

,” summarizes the entrepreneur.

Faced with multiple requests received via social networks, the two entrepreneurs announced, on condition of winning the sale, the creation of a clothing pre-order system in order to calibrate demand and production.

The two partners would first like to focus on the production and sale of the 20% best-selling clothing in the former Camaïeu boutiques, namely knitted tops in particular.

Asked about the possibility of reopening certain stores of the brand, the business manager is not closed to it in the long term.

But this project would not be topical in the immediate future, because too expensive.

Read alsoThe Noz clearance store is selling the clothes bought back last week in Camaïeu

But you still have to win the December 7 auction.

And it will not depend on the imagined project but on the amount brought.

We set ourselves a maximum amount equivalent to what it would cost to build a brand from scratch.

We will be able to raise the stakes to the limit of what we think is acceptable for the purchase of the Camaïeu brand without jeopardizing our future capacity to invest in our industrial tool

", specifies the entrepreneur, stating having raised the said sum thanks to the financial support of two banks and industrial partners.

Everything will therefore depend on the present competition.

A deposit of 50,000 euros will be required to participate in the auction and the entrepreneur expects around ten participants.

Source: lefigaro

All business articles on 2022-11-25

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