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LGBT+: London's public transport operator rejects ads promoting Qatar


This boycott is interpreted as a message from the mayor of London that investments from Qatar "are no longer welcome" in the London capital.

The public operator managing London transport (TfL) said on Saturday that it considered unacceptable the presence in its buses, trains and subways of advertisements touting Qatar as a tourist destination or promoting certain events in the country because of its legislation against LGBT+ people.

Ahead of the FIFA World Cup 2022, we have provided our advertising partners and brands with additional guidance on what advertising we consider acceptable during the tournament

,” a TfL spokesperson told AFP. AFP.

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Since 2019, the company has already been studying, on a case-by-case basis, advertisements from countries listed by the International Association of Lesbian, Gay, Bisexual, Trans and Intersex People (Ilga) as likely to condemn sexual relations between people of the same sex to the death penalty.

Qatar is one of the 11 countries concerned, alongside Saudi Arabia, Iran, Sudan and Afghanistan.

Sadiq Khan's double hat

In the context of the 2022 FIFA World Cup, TfL advises that advertisements "

that promote travel to Qatar, tourism to Qatar and portray Qatar as a desirable destination are not considered acceptable


Similarly, advertisements that “

encourage people to attend matches in person or encourage people to attend other events in Qatar will not be considered acceptable


This boycott of TfL, whose chairman of the board is the mayor of London Sadiq Khan, “

is interpreted as a message from the mayor of London that investments from Qatar are no longer welcome in London

”, according to an anonymous source involved. in this review and cited by the FT.

Source: lefigaro

All business articles on 2022-11-26

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