Primark will open seven stores in France: how the English giant is setting out again to conquer France

It's not every day that we receive an invitation from Primark – contraction of price ("price") and mark ("brand") -, the world's third largest ready-to-wear group behind H&M and Zara .

But in this multinational which has established discretion as a dogma, the French managers have this time put the small dishes in the big ones: press presentation supported by the main sizes of the house then informal buffet where one can (try to) ask a few Questions.

It is that after two years of quasi stand-by, impacted by the Covid crisis, the Associated British Foods group, born in Dublin (Ireland) in 1969 but financed by English capital and listed on the London Stock Exchange, sees again things in XXL version for Primark.

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