The company did not shelve the new price list, but supplies non-Shorsal chains with products according to the old price list (Photo: ShutterStock)
A week has passed since the increase in the prices of Tnuva products came into effect, and since Shufersal, which did not agree to approve the price increase, took its products off the shelves.
Now it turns out that, at least temporarily, Tnuva has folded: the major marketing chains continue to buy Tnuva products according to the previous price list.
"Walla" has learned that the "Rami Levy Shikma Marketing" and "Yohannoff" chains are buying goods from Tnuva at the old price, and at the same time are conducting negotiations with it on the new price list. Unlike Shufersal, the other chains did not announce the confiscation of Tnuva, but kept a low profile and gave Shufersal to conduct the war for them and for the consumers.
A senior official in the food market confirmed the details and added: "Tnuva cannot fight with everyone at once.
Her products are fresh and with a short shelf life, so she cannot afford to throw away goods or stop selling them.
As soon as Shufersal does not buy goods from it, and also Victory, Yohannoff and Rami Levy stop marketing it, it could suffer a severe blow.
"In Tnuva, they are waiting to see if Shufersal will last, so they are pulling the negotiations for the time being.
If it breaks, prices will rise immediately.
If you show patience, they will postpone the price increase until a later date.
Shutterstock currently fills the shelves with products under supervision as they are supplied by Tnuva, goods received from other manufacturers and the private label (Photo: ShutterStock)
Meanwhile at the front of the struggle
Meanwhile in Shufersal chain, buyers are feeling the shortage of 313 of all Tnuva products whose prices have increased by an average of 4.7%, including Muller's Yogurt and Joufle, all of the alternative series, with the exception of soy drink and yellow cheese of all kinds.
The shortage joins that of Terra products, which will also increase the prices of its products.
At the moment Shufersal receives only the products under supervision and products whose price has not changed, such as cottage cheese and low-lactose milk.
The chain moved to the front of the shelves substitutes from other companies such as Strauss, Gad, and the private brand, which is produced by Golan Dairies, to which Shufersal granted a loan so that it will continue to exist until a buyer is found.
Shufersal says that the shortage is not yet acute, except for its "Emek" cheese, there are no other branded alternatives, except for Shufersal's private brand, which is imported from Poland at a much cheaper price than "Emek"