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50 shades of high-tech: the company that challenged the homogenous labor market - voila! Of money


The dreamers, startups that produce change: Junko is named after the first woman to qualify for the summit of Everest and the name is no accident. The company wants to change the mix of high-tech employees

Diversity is the name of the game.

Joonko (Photo: Avishag Shaar Yeshav)

Ilit Raz always felt that she needed to prove herself more, just because she was a woman, and the feeling even intensified during her military service in the prestigious unit 8200, where she constantly felt like "the only woman in the room", and not necessarily in the positive sense of the phrase.

Throughout her work, she often encountered feelings of identity from employees she encountered in high-tech companies, who did not come from what was perceived at the time as the right living area, the right origin, and even the right gender - she decided to break wide open the doors of the job market that behaves like a closed club, and founded Junco.

Ilit named her friend after Junko Tabei, who was the first woman to climb Mount Everest and challenged not only the forces of nature, but also the Japanese culture in which she grew up, which expected her to stay at home and raise the children.

The start-up floods companies and organizations with talents that do not necessarily come from the "right places", but from among populations that are currently underrepresented in the labor market in general and high-tech in particular, thereby offering occupational diversity to organizations.

Over the years, diversity has become a necessity to maintain the companies' reputation, and recent studies even show that occupational diversity contributes to a growth of approximately 12% in the business's profit line.

The international HR Tech market was about $22.9 billion in 2021 and estimates are that it will be about $39.9 billion by 2029, which means an annual growth rate of about 7.5%.

In the first half of 2022 alone, about 14.2 billion dollars were invested in the field, mainly by various venture capital funds.

The occupational diversity and inclusion market is expected to stand at approximately $9.3 billion this year, and it is estimated that it will grow to $15.4 billion by 2026, which expresses an annual growth rate of approximately 12.6%.

Most of these solutions are currently integrated in the American labor market, which serves as the arrowhead for the demand for it.

Junko has developed an artificial intelligence-based system that allows employers access to a pool of candidates who have reached the final stages in leading companies, but did not get the position, and who mainly belong to minority groups.

Combining the global talent pool with a sorting and matching algorithm based on artificial intelligence built by the company, turned Junko into a recruitment tool that allows companies to be effective and scalable in the recruitments they require, while diversifying human capital.

Lilit Raz, CEO of Junko (Photo: Alon Reuvani)

Junko (Joonko

Field of activity

: HR tech

Year of establishment

: 2017


: Ilit Raz (38), who also serves as CEO of the company


: To promote an egalitarian and diverse employment world in which Junco will become the seal of quality for organizations in everything related to their human resources and a platform that handles everything required for them in all aspects The HR, starting with the recruitment of the personnel they require, through the promotion of employees and managers and ending with handling the retirement of employees as a one-stop shop.


: 40, of which 32 are in the company's offices in Tel Aviv and 8 in New York

. The company's total recruitment since its establishment

: 38 million dollars

between Investors

: Vertex Ventures, Insight Partners and Target Global

Among the company's clients

: American Express, Booking, Accenture, PayPal, Adidas and Crocs

Other companies operating in the field

: Gem, Untapped, Seekout

The CEO's statement

: "The field of diversity has long been no longer a 'nice to have' but a necessity that comes from a demand for occupational equality and the provision of equal opportunities for all alongside regulatory requirements and court rulings.

The new rules of the game in the employment market, which include the need for occupational diversity, have changed the way employers examine and hire employees, mainly so that the latter can compete for quality personnel.

I founded Junco so that every organization can build its corporate culture in an innovative and solid way, alongside making occupational diversity a matter of course in the new employment world."

  • Of money

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  • start up

  • High tech

  • 8200

Source: walla

All business articles on 2022-11-30

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