Pioneer and leader in automotive marketing, TEST celebrates 40 years looking to the future
TEST, which specializes in complex study systems for the automotive, transport and institutional markets, has just been taken over by its key managers.
Far from staying in his comfort zone, this automotive product marketing expert has taken advantage of his ability to set up large-scale operations to develop study methodologies on the flow of people and innovate by developing dedicated tools. known to the public.
To meet consumer expectations and validate engaging investments, companies need to rely on complete, reliable data and to analyze and project it with the greatest precision.
It is TEST's specialty to carry out this type of study, and, looking to the future, it intends to further enrich its offer by developing advanced digital tools for 2023.
Automotive, public transport, infrastructure, and cultural sites: informing public actors and private manufacturers in their decision-making
Whether for the development of vehicles, mobility and its infrastructures or culture, the economic stakes are high: studies can therefore represent a guarantee on a level of commercial success and on the right response to bring to the expectations of users. and public.
Studies requiring tailor-made logistics, multi-language and multi-country field studies, statistical analyses, etc. TEST has developed unique methodologies allowing clients to obtain a precise understanding of the expectations and behaviors of their target audiences.
To do this, it relies on human assets: expert and operationally involved teams, strong responsiveness and flexibility, shared requirements, high-performance and specialized tools and always respect for people.
With more than 900
Car Clinics
carried out since its creation, thanks to 5,000 car owners interviewed each year, TEST has acquired worldwide expertise, the precious recipe of which enables its customers to develop vehicles in accordance with consumer expectations.
Through its ability to carry out studies adapted to specific issues, the research company is a key player in clinical tests, logistics and recruitment, study reports,
fly-in
and analysis of results. .
The promise of TEST is also to enlighten the actors in charge of public transport policies, from the development of infrastructures to their operation.
This is its transport and mobility component.
For this, the institute carries out a number of origin-destination surveys, household travel, measurement of fraud, satisfaction, and mystery shopper surveys.
Over the past 15 years, he has carried out the Cerema Certified Mobility Surveys of around sixty French cities.
In the world of culture and tourism, TEST also offers a better knowledge of the public.
Assessing public expectations and satisfaction to improve the visitor experience is the third component developed by the seasoned research institute.
Public transport and electric vehicles: two major challenges to support the transformation of behavior
In terms of mobility
,
the pandemic, e-commerce or teleworking have favored a boom in the transformation of the behavior of public transport users.
2025: projections foresee 20% of working people and 40% of executives teleworking.
To adapt transport to these rapid changes, local authorities need precise data on the movements of their inhabitants.
What modes of travel?
At what frequencies?
On what occasions?
TEST interviews 500,000 people each year to better adapt the lines, their frequency, their routes... and even build new ones!
The transition to a 100% electric vehicle fleet by 2035 in Europe also leads to a transformation of consumption practices that manufacturers must increasingly integrate.
The price issue is major both in terms of purchasing decisions and financing methods.
For this, TEST has developed modeling and projection tools in order to inform manufacturers with precision in their decision-making.
5,000 targeted buyers are thus questioned with very specific criteria in around ten countries each year.
Always on the move, the institute is expanding its offer by developing for 2023 tools integrating technological contributions, in particular those of Business Intelligence, to enrich the analysis of the data collected.
A boon for decision makers and builders.
TEST: the market research company that enlightens decision-makers TEST
