Online shopping in the world broke records during the November sales week (Photo: ShutterStock)
show that Israelis spent over NIS 45 billion on credit cards in Israel and abroad this year in November, of which about NIS 10 billion were spent only on the 6 shopping days that included Election Day, 2 days of Shopping IL, Chinese Singles' Day, Black Friday and Cyber Monday.
The monthly summary of expenses indicates an increase of about 8% in the spending of Israelis on credit cards compared to last year.
It turns out that this year, too, Israelis preferred the local sales over the biggest sales in the world, when only on the two days of shoppingIL (both online and in the physical stores), Israelis spent about NIS 3.75 billion - 15% more than last year.
If we refer to the data of online sales only, we will find that Israelis spent about 1.57 billion shekels during the Google Israel sales days (shoppingIL), and in comparison, on Black Friday they spent about a third of this amount, about 594 million shekels, and on Cyber Monday they spent about 291 million NIS.
The fourth place in Israelis' priority was taken by "Chinese Singles' Day" with a much lower amount and with a 14% decrease in sales compared to last year.
We found further support for this claim in the amount of the average transaction on Israeli websites compared to international websites, when the average transaction of Israelis online from stores abroad, in the month of November, was NIS 293, while the average online transaction on Israeli websites was over NIS 649.
At the same time, Israelis' shopping volumes on international sales days increased compared to last year.
From the SBA (Automated Bank Services) data, it can be seen that Israelis spent 594 million shekels on Black Friday this year, compared to 524 million shekels last year, and on Cyber Monday, 291 million shekels compared to 228 million shekels last year.
Salesforce, the leader in CRM and cloud technology in the world and in Israel
, Presents global sales data summarizing the shopping week between "Black Friday" and "Cyber Monday" based on an analysis of shopping data of over 1.5 billion shoppers in the world. According to the data, total global online sales
reached a record of $281 billion , an increase of 2% compared to 2021, of which 68 billion dollars in the US with an increase of 9% compared to 2021.
Another interesting statistic from this year's sales week indicates that the percentage of referrals that came from social networks this year is the highest ever seen during the shopping season.
Online sales on the specific sales day, "Black Friday", reached 65.3 billion dollars worldwide, of which Israelis spent on this day about NIS 1.3 billion with an increase of about 11% from last year.
Online sales on the sales day on "Cyber Monday" alone, reached 46.2 billion dollars in the world, of which Israelis' expenses on that day amounted to approximately NIS 890 million.
The sales threshold in the world, in the last week of November, stood at 281 billion dollars (Photo: ShutterStock)
Highest percentage of referrals ever seen
More from Salesforce data:
The data showed that unlike previous years - 2020 and 2021, where online shopping spread throughout the month of November, the 2022 data shows that both consumers and retailers waited for the last week of November.
Social media referrals reached an all-time high
: The majority (76%) of traffic during shopping week came via mobile devices, with social media driving nearly 10% - a 22% year-over-year increase and the highest percentage of referrals ever seen during the shopping season.
Waiting for the last minute: After less-than-impressive deals at the start of the shopping season, average discount rates rose during the last week of November, reaching pre-pandemic levels of 27% globally and 30% in the U.S.
Average sale on sale:
Following a steady increase over the past seven quarters , the global average selling price (ASP) finally stabilized during the shopping week, up 3% compared to 2021.
The cart abandonment rate decreased by 5% worldwide
: during this week compared to three previous weeks in which consumers took advantage of large discounts.
The categories with the highest discounts
: clothing (34%), makeup and care (32%), handbags and luxury clothing (26%)
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10% of sales were directed from social networks (Photo: ShutterStock)
Buy online and collect in store
Increased adoption of BOPIS (Buy online, pick up in store)
: With convenience at the top of consumers' priorities, buy online and pick up in store (BOPIS) have helped consumers avoid long queues.
BOPIS usage in the last week of November increased by 9% worldwide from Thursday to Sunday compared to the first three weeks of November.
US retailers that had BOPIS increased online revenue by 38% more than those without this option over the course of the same week.
Automation gave back time to retailers and consumers:
Retailers turned to automation on some of the biggest online shopping days of the year, saving time on issues that can arise with complex orders and so Increase customer loyalty Chatbot messages worldwide were up 57% on Black Friday and 53% on Cyber Monday compared to the same days in 2021.
"After sparse discounts at the beginning of the shopping season, retailers increased their pace throughout the last week of November and shoppers responded accordingly. Our data shows a match between discount rates and online sales that week, as consumers waited for the biggest and best deals," says
Noam Ezra, VP For regional sales for B2B & B2C solutions in Salesforce Israel.
"The preference to shop remotely has increased", Sagit Dotan, VP of private customers at Max (Photo: ShutterStock)
The sites that the Israelis especially prefer
For the Israelis, the shopping sites themselves that led the sales with the highest purchase volumes were AliExpress, SHEIN, KSP, Terminal X and Amazon.
Sagit Dotan, Vice President of Private Clients at Max:
"The data for the month of November indicate the continued increase in consumer credit card spending compared to the month of November last year, and an increase in the share of online transactions.
The data supports, this year as well, that besides the fact that Israeli customers are smart consumers who like to buy at significant discounts and promotions, the preference to shop remotely has increased."