Despite the decline in purchasing power, the French have not given up shopping on Black Friday.
Both online and in-store, sales were above last year's level.
According to Foxintelligence, the number of orders placed online during this period (the ten days around Friday, November 25) increased by 6% over one year, and more consumers (43%) took part.
In stores, the trend seems just as favorable.
In clothing stores, for example, sales increased by 2% compared to the previous edition.
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Customers have seized the opportunity of Black Friday promotions to shop at bargain prices.
Good deals were there: distributors had stocks to sell, and they had all the more interest in making strong discounts on their products as they anticipate darker days for household consumption.
The success of Black Friday paradoxically justifies these fears.
Customers seem to have taken advantage of this commercial time to get their Christmas gifts on the cheap.
This was the second reason cited by those interviewed by Harris Interactive ahead of the event.
Evidenced by the categories that have been the most successful this year: sales of games and toys have progressed the most, ahead of high-tech products.
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E-merchants can breathe a sigh of relief.
After a slump in the first half of the year, customers seem to have resumed the reflex of ordering on the internet.
"We had the biggest week of Black Friday that we have ever had on amazon.fr"
, rejoiced with AFP Frédéric Duval, the boss of Amazon France.