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CEO of Tnuva: "I am aware of the complexity of the cost of living" - Voila! Money


In the shadow of the controversy with Shufersal, the CEO of Tnuva, Eyal Melis, addressed the issue of the cost of living for the first time. According to him, the issue is complex and his role is to balance the different interests of many parties

CEO of Tnuva, Eyal Melis (right) in conversation with Momo Mehdev, CEO of Maale (Photo: Sharon Eliasi)

Tnuva CEO Eyal Melis addressed the public discourse at the Ma'ale ESG conference this morning when he was asked by the organization's CEO, Momo Mehdev about Tnuva's dealing with the criticism and public discourse of the last few days, due to its desire to raise prices and the commercial war it waged against Shufersal chain.

"Life is complex.

We try to take into account all stakeholders: suppliers, community, customers, consumers, employees, media, regulation and shareholders.

The trick is to know how to serve everyone's interests, to balance and provide an adapted response to each of them in a sensitive manner with consideration, responsibility and commitment.

This is our method of operation and this is how we conduct ourselves."

As for the cost of living, Melis said: "I want to take the subject of the cost of living and present its complexity in a variety of aspects.

For example: towards the consumers, we behave responsibly and proportionately as we have done even now with consistent work, alongside the fact that we know how to provide food security at all times.

In front of the dairy farmers - we have an obligation towards them and we make sure to pay them on time.

In front of our employees - our commitment is to provide them with job security.

And Melis concluded: "That's why when you get up in the morning if you know how to look in the mirror at the people, the consumers, the employees and you say to yourself: 'I'm doing my best' and also take care of the cost of living and lowering the costs. We make sure to pay the dairy farmers on time and I feel that I'm doing a faithful job from the heart and soul." .

Regarding Tnuva's achievements in corporate responsibility issues, Melis said that he is happy that in the social diversity of employment of a population from the Arab society, Tnuva indicates an impressive figure of increase: within 7 years from 11% to 21% and in the management ranks of the company records an achievement of 8% Arab managers.

At the Maale ESG conference we discussed a variety of issues related to social and environmental responsibility: diversity, recycling, long-term environmental goals, business and ESG legacy in start-up companies.



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  • Eyal Melis

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  • Cost of living

Source: walla

All business articles on 2022-12-06

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