More than one hundred and forty-five years after its creation in Parma, Barilla continues its conquest of the world.
This Friday, the Italian pasta giant announced that it had reached an agreement with the American B&G Foods, for the acquisition of its bakery brand Back to Nature.
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Founded in California in 1960, it markets GMO-free granolas, cookies, crackers, nuts and hazelnuts, mainly in channels specializing in natural products.
With approximately 50 million dollars in turnover (47 million euros), Back to Nature is a small acquisition for the Italian giant with 3.9 billion euros in sales.
“It allows us to diversify our presence in the United States, as we have done in many markets.
The idea being to have two pillars: one on pasta and sauces, the other on bakery”
, explains Miloud Benaouda, who manages all of Western Europe for Barilla.
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