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The Dutch Picnic, troublemaker of food e-commerce


REPORT - This specialist in the delivery of daily shopping on D + 1 wants to develop in France and Germany.

In Utrecht (Netherlands)

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“The King of the Netherlands himself prepared the very first order here, obviously with orange-coloured products

,” says Michiel Muller, co-founder and CEO of Picnic.

Here it is in Utrecht, in the center of the country of origin of the e-merchant.

The specialty of this young company, which is also active in Germany and since the end of 2021 in the north of France: delivering free to the home, at a specific time, at the earliest the day after their order, to customers who have purchased their groceries daily on his app.

This delay allows them to plan the delivery person's route as well as possible, and therefore to keep costs down.

“We can offer products at low prices for two other main reasons: we save on store costs, and we reduce by 85% the waste of fresh products, which are only purchased after they have been ordered by consumers”

, explains Michiel Muller.

Automated warehouse

To further improve its logistics, Picnic opened last April…

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Source: lefigaro

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