The Euro 2020 record is largely broken: the amount of online betting in France during the 2022 Football World Cup is around 615 million euros, according to the first estimate of the National Gaming Authority (ANJ).
For comparison, 366 million euros had been wagered for the World Cup in 2018 and 420 million during the European football championship played in 2021. A record due to the performance of the Blues.
"The course of the French team has a big influence on the interest of sports fans for the competition"
, explains Nicolas Béraud, founding boss of Betclic and vice-president of the Afjl, the French association of the game in France. line, which brings together approved operators in the sector.
To discover
Prime Macron 2022: conditions, amount, date of payment... how does it work?
The Argentina-France final alone generated 55 million euros in stakes, compared to 37.5 million for the France-Croatia final in 2018. Thirty million were wagered in the France-Morocco semi-final.
These figures only include online bets, to which will be added bets placed in La Française des jeux sales outlets.
Read alsoThe dangerous game of young people who live from sports betting
The ANJ will publish in January a complete report on the figures and behavior of bettors.
It will also include a section on the operators' advertising campaigns.
On Monday, the association Addictions France had denounced the
"questionable marketing techniques"
of sports betting and alcohol companies.
Before the World Cup, the Afjl, internet advertising players and the FDJ had committed to more “responsible” advertising, in particular to limit advertising pressure for minors.
