The flowers for salami.
In two weeks, the price will be close to 10% (Photo: Sell360pro)
The company "Yachiam Delicacies" addressed a letter to its customers in which it requests to raise the price of its products by 9.7% starting in two weeks, or more precisely: from January 8.
In a letter sent to its customers and received by Walla, the company's management explains that until a year ago, there was no need for price increases at all, which contradicts the arguments of some of the large food corporations, according to which they have been absorbing the increase in the price of inputs for several years and not passing them on to consumers.
"Since 2011 and for 12 years, we have not raised the prices of our products," wrote the company's CEO Yohai Naman, "and in fairness it has been said that until about 12 months ago there was no economic justification for this either, and this in view of the good of the customer, the consumer and our business, Madani Yachiam, both .
Furthermore, during periods when the prices of raw materials and energy dropped and our donations made it possible, we increased promotions and as a result, and together with you, the prices on the shelves dropped.
"This situation has changed from end to end starting from September - October 2021 and has not subsided until now. Our inputs are raw materials turkey and beef, flavoring materials and spices - locally produced and imported, packaging materials - multi-layer sheets, filling sleeves and cartons, energy - electricity, fuel oil and water , wages - maintaining existing employees and the difficulty of recruiting new employees - all these and more, resulted in a weighted increase in Yachiam's input basket at a rate of about 20% compared to the first half of 2021 and in fact to the entire decade preceding it. To this must be added a constant and even dramatic increase in the costs that arise Installations and regulations, supervision and regulation".
Yohai Naaman, CEO of Ma'edani Yehiam (Photo: Noa Naaman)
The promise: prices will not rise in the coming year
At the end of the letter, the company promises not to raise prices again during the year 2023 and requests, as mentioned, to increase the prices of its products by 9.7%.
In February 2022, "Yachiam Delicacies" was sold to the Green Lantern Investment Fund, which owns 51% of its shares, at a value of approximately NIS 165 million and is the third largest company in Israel for the production of meat delicacies.
Ten days ago "Zoglovac" announced the increase of all its products, except the meat substitutes, by 9.8% and a few days before "Auf Tov" did the same, increasing the price of some of its products by about 25%.
"Tirat Zvi", which is owned by Tnuva, did not increase the price of its products, but they were taken off Shufersal shelves, after Tnuva raised the prices of its milk products and Shufersal, which was forced to accept their share, at the same time removed "Tirat Zvi" and "Sunfrost" products from the network as a kind of punishment.
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