Eyal Dror (from left) next to Ofra Strauss and the group's retiring president Giora Bar Dea.
The two managers who appeared next to Strauss at the press conference when the salmonella affair broke out, are no longer in their positions (Photo: Flash 90, Avshalom Sashoni)
The personnel changes in the Strauss group continue.
After the retirement of the group's previous CEO, Giora Bar Dea, who was replaced by Shai Babad, former CEO of the Ministry of Finance, the group announced today an expected departure from Strauss Israel's CEO, Eyal Dror.
According to Strauss' announcement: "Eyal Dror, CEO of Strauss Israel, announced his request to end his position after five years in which he successfully led the company's activities in Israel.
In the coming months, Eyal will accompany the chosen replacement and take part in leading strategic projects in the group.
After that, he will go on behalf of the group to a dedicated course for senior managers at Harvard."
Ofra Strauss is between the two retiring managers.
At the press conference, due to the salmonella affair, she emphasized that none of them will pay the price of the affair (photo: screenshot, Yotam Ronen)
Eyal assumed the position in 2018 and according to Strauss: "He led the company to excellent business results and a significant improvement in all financial indicators, while demonstrating exceptional leadership characterized by sensitivity, determination, aspiration for excellence and strategic vision.
In recent years, Strauss Israel has presented excellent business results, starting with high growth Over time, increasing market share, improving profit and establishing Strauss' leadership in the fields of dairy, salads and salty snacks.
During these years, Strauss expanded its activities in the field of plant-based milk, among other things, Strauss received the franchise to import and distribute Alpro products in Israel, and Eyal also led the move to establish A new plant for the production of plant-based milk products near the dairy in Echihud.
In addition, the collaborations with our international partners Pepsi and Danone, as well as with Yatbata and Vaid Mordechai were deepened, a dedicated unit was established for the field of frozen products and new technological platforms were launched. Alongside the business performance, a leap was made in the nutritional composition of the product portfolio, focusing on solutions for different audiences, in a way that strengthened Strauss' leadership."
Strauss enumerates Dror's enterprises and states in their announcement that: "During the past year, Eyal managed the quality crisis at the candy factory in Nof HaGalil, one of the most complex events that Strauss has experienced, while demonstrating responsibility and determination to carry out all the necessary actions in order to get the business back on track, when the factory and the products better".
As you may recall, the salmonella affair shut down the candy factory in Nof HaGalil for many months and caused the company damage estimated at hundreds of millions of shekels.
Although Dror was not declared responsible for the incident, much less as guilty, the announcement of the separation from Bar Dea and from him, during the same year in which the incident occurred, raises at the very least a circumstantial connection.
By the way, at the press conference held by the company when the affair broke, Ofra Strauss was asked directly, by Liat Ron of Walla!
Will any of the people sitting next to her pay in their seats for the event and she replied with a firm negative.
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Strauss continues to name Dror's enterprises in the social field as well:
"Aside from the business moves, new platforms have been established in recent years for the absorption and integration of employees and managers from Arab society, there has been a further improvement in the proportion of female managers, and products with accessible packaging for people with disabilities have been developed.
At the same time, Dror has taken on a role Central within the framework of the Social Economic Forum, which was established in Israel. The team led by Eyal united people from the business and public sectors, and among other things, launched national projects to promote diverse procurement and equal integration of Arab society in Israeli industry."
Shai in Abed
: We want to thank Eyal for partnership and leadership in building a business and strategic infrastructure, for giving and a great contribution and creating a unique human and cultural fabric.
Eyal led Strauss Israel to extraordinary business results, and to an improvement in all financial indicators, while revealing leadership characterized by sensitivity and determination, excellence and a unique ability to see several steps forward.
He led the company in a turbulent period, maintained the resilience of Strauss Israel and made sure to build infrastructures that would guarantee excellence in the future.
Eyal asked to end his position after five years on the job and I thank him on behalf of all Strauss men and women.
In the coming months, Eyal will accompany the chosen replacement and take part in leading strategic projects in the group, and then he will join a senior managers course at Harvard Business School."
Shai in Abad