Closing the year: managers in the economy summarize 2002 - voila! Of money

Not an easy year to run a company in.

Managers summarize 2022 (Photo: ShutterStock)

We entered the year 2022 while still flying on the fuel fumes of 2021, an excellent year for the global economy in general and the Israeli economy in particular, mainly due to the fantastic investments in Israeli high-tech.

Worrying signs were seen around the corner as far back as the last quarter of 2021, but they seemed to be nothing more than a slight stroke in the wing that would not slow the ascent.

Only then did inflation begin to rise and at the same time Putin decided to invade Ukraine - and everything began to unravel.

Companies that spent capital on recruiting the best quality employees began to shrink, and as the year went by, the situation in the capital markets did not improve, interest rates rose and money became more expensive, we also began to see layoffs.

So what were the prominent phenomena of 2022?

We asked a few managers to try and summarize for us.

Alex Snitkowski, CEO of commit software from the commit group (photo: PR)

We will continue to see efficiency trends among the companies in the economy, with the aim of building profit-based business models

Alex Snitkowski, CEO of commit software from the commit group:

"We anticipate that 2023 will continue the streamlining trend of the end of 2022, with an emphasis on building a healthy business model based on profitability.

As a result, and also due to the difficulty in recruiting quality personnel and the high turnover, we see more and more a shift to working in a model of hybrid teams that combine global experts from different regions of the world.

A combination of this fact together with the growing increase in demand for technical teams in complex projects, which require multidisciplinary skills such as hardware and software, will result in a further increase in the number of companies that turn to service companies to faithfully satisfy the needs of customers.

Also, the digital transformation trend in all areas ranging from the environment, sports, finance to security and governance in combination with the transition to the SaaS model, and Smart Devices, will lead to a significant increase in the development of IOT products.

These products raise the bar for managing and storing new information for controllers, which will directly affect the fields of Big Data and, as a result, also AI and ML models.

Finally, in light of severe information security incidents in recent years, many entities are adopting new information security methodologies and requirements and security risk management models that improve the resilience of those companies in the changing market."

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Shahar Sorek, Marketing Vice President of Overwolf (Photo: Tom Simon)

The world economy may be slowing down, but the gaming industry continues to grow and run forward

The gaming industry has been on a dizzying growth trend in recent years and as of today, it is the most profitable entertainment industry in the world (more than the music and film industries combined).

In 2021 alone, the global gaming industry brought in an amount of approximately 201 billion dollars, and according to forecasts, this amount is expected to increase to 435 billion dollars by the end of 2028. Today there are more than 3 billion gamers worldwide who play daily, and even here - the numbers are only expected to continue and go up

: The small state of Israel has a significant part in the growth trend of the gaming industry with significant and extensive activity. There are games developed here in Israel, blue-and-white eSport teams that compete in international tournaments and even technology platforms operating in the field of gaming, such as Overwolf, which developed the leading platform for the creation, distribution and monetization of mods, private servers and applications for computer games.

Even in the gaming world during this period, despite the size of the industry, you can see a slowdown.

There is almost no sector that is not affected by this.

But the bottom line is, the gaming industry is the largest and most profitable of all entertainment industries in the world, and people continue to consume entertainment even in times like this - perhaps even more than usual."

Benzi Ben Atar, co-founder and marketing manager at the startup Sepio (photo: Public Relations)

The future brings with it an increase in cyber incidents

Benzi Ben Atar, co-founder and marketing manager at the Sepio startup

: "The field of Asset Visibility received special attention in 2022 mainly due to two factors.

First, significant activity by the authorities in the US and Europe vis-a-vis government bodies and commercial entities.

This activity was mainly led by CISA (Cybersecurity & Infrastructure Security Agency which published new regulations regarding the monitoring of the physical assets in the organization, while realizing that this issue does not receive the attention it deserves.

The second factor is the requirement for compliance with various standards (mainly in the worlds of finance, health and critical infrastructure) and policies Cyber ​​insurance that requires closer monitoring and control of the assets in the organization, with the understanding that it is not possible to protect what is not known to exist - and defining it as a condition precedent to insurance coverage.

Also in 2022, as in the previous years, an increase in cyber incidents was observed in which the first "scratch" in the organization is the result of a hardware device connected to the organization's computing infrastructure, usually a USB device or a device that allows manipulation of network traffic, either by a malicious/misguided employee / from threats or through the supply chain."

Liav Raphael Chen, CEO of Youmanz (Photo: Geva Talmor)

The worlds of online influencers will move to goal-oriented marketing, and not one that only presents the brand

Liav Raphael Chen, CEO of the Youmanz company

: "The global economy experienced a strong blow this year and we are still in the midst of a crisis.

At the same time, in such a time as we have seen in the past during the Corona days, the world continues to turn - manufacturers continue to produce and customers continue to purchase.

Therefore, the marketing and technology companies are required to provide a goal-oriented solution for those companies.

In the world of influencers, we used to see brand awareness budgets, and campaigns that, if the truth be told, do not have a clear goal or call to action, but rather to be seen and know the brand through the character of relevant influencers.

The value of influencer marketing is their ability to convey a reliable and authentic message to the target audience, and it is a more economical and profitable marketing method.

Instead of spending thousands of dollars on player equipment and cameras, brands use content creators and get much more.

The significant change that we started back in the days of the Corona crisis, is our technology - humanz pixel and it allows through our system to close the circle of purchases both physically in the store and on the online trade website for each campaign / influencer.

That is, every move with influencers has a clear and unequivocal measure - leave details, sales, app downloads, etc.

This is how we sharpen the message, optimize the investment, and win and overcome noise in the social network.

The value of sales for 2022 is estimated at 958 billion dollars, and we believe that the value will increase in 2023."

Benny Avraham, CEO of Okura (Photo: Okura)

The year 2022 was a volatile year in the foreign currency market

Benny Avraham, CEO of Okura:

"During the year, so far, the shekel has depreciated by about 12% against the dollar and about 5% against the euro.

This fluctuation stands in contrast to the trend of years in which the shekel strengthened against the basket of currencies.

The weakening of the shekel is directly correlated with the declines in the capital market in Israel and abroad, which affect capital movements between Israel and the world. The

weakening of the shekel had a negative effect on inflation in Israel, as it led to an increase in the prices of imported inputs - such as energy prices, the cost of consumer products, etc. Therefore, During the year, the importers were adversely affected by this situation, some of whom suffered from the increases in currency exchange rates.

Each of us encountered an increase in the price of imported products this year, such as electrical goods, furniture and clothing, cars, etc., due, among other things, to the weakening of the shekel. The weakening of the shekel also has indirect effects, mainly By contributing to the increase in energy prices, which in 2023 will also affect the prices of water and property taxes.

On the other hand, the devaluation of the shekel gave a certain breathing space to exporters, whose income from abroad increased in shekel terms, against the global economic environment which is becoming more challenging."

Ohad Zadok, CEO and founder of Tagado (Photo: Public Relations)

In 2022, many achievements were made in the field of NLP, which makes it possible to recognize and understand human language

In 2022, many achievements were made in the field of nlp, which were reflected in the understanding of natural language (nlu), resulted in improved capabilities of software for recognizing and understanding human language and made it possible to respond more accurately to questions and commands of users.

: "There has also been progress in the creation of natural language (nlg) that allows computers to create a language with natural sounds that enables higher efficiency and the transfer of human intentions.

As a result of these achievements, new products based on nlp technology were launched.

For example, virtual assistants that can recognize users' spoken commands and respond accordingly, natural language search engines also allow users to type in keywords and find what they are looking for, and more.

Several interesting trends can be seen in the nlp industry.

For example, more companies are using natural language processing (NLP) to better understand customer behavior and improve marketing strategies by analyzing customer conversations on social media platforms.

According to a study, the global natural language processing market is estimated to reach an amount of 30 billion dollars by 2028.

Uri Bar Shavit, COO of 365scores (photo: PR)

The world of sports is taking giant steps forward with technological developments

Uri Bar Shavit, CEO and COO of 365scores

: "The Israeli sports-tech market, which is considered relatively new, has proven that the startup nation knows how to produce technological solutions that penetrate large clubs in the basketball and soccer sectors that are managed by European standards.

And not only that: it is a market that is growing at a dizzying pace and is changing before our eyes as it makes the sport we all know more accessible, technological, sharp and focused for the professionals and the fans.

Today there are hundreds of sports-tech oriented companies in Israel that offer solutions for sports fans.

And if we are talking about fans, this year the rules of the game have changed in every sense of the word.

We recognize two trends among sports fans - one is the growing demand for data and statistics, more in-depth and faster, especially in real time during games;

The second concerns the local football, in the more "remote" places, where dozens of sports games are held, with a large crowd of fans, which do not get broadcast and exposure.

We manage to get to each and every game in order to bring to the fans who are interested in it all the data that will help live the game up close and as close as possible to real time.

Today, when technology is already deep in football, the most conservative industry, every season we experience a leap forward in the expectations of the fans and the ability to satisfy them.

Innovation promotes sport, and sport promotes innovation"

Lior Wilchansky, co-founder and morning CEO of Green Invoice (Photo: Omer Friedman)

The effect of the upheavals of 2022 intensifies especially when it comes to small and medium-sized businesses

Lior Wilchansky, co-founder and morning CEO of Green Invoice

: "As those who provide a response to more than 130 thousand self-employed people in Israel, we experience the winds of change with them.

The deepening recession requires businesses of all sizes to look inward, deep and wide, and perform accurate financial analysis in order to continue growing.

We see how the perception of the self-employed is changing - business owners are beginning to delve into the management of all levels of the business and understand the significance of this action for their future growth and success - a complete look at the expenses, the division between them, the investment of resources in a controlled manner, examining the viability of transactions and a desire to learn and deepen in the financial fields.

This perceptual change, together with the deepening of the financial understanding of business owners and the adoption of tools that provide an answer to this, will make it possible to succeed in the coming period in an optimal way.

The upcoming new year is expected to be no less challenging than the previous one and perhaps even more so, and accordingly, self-employed people and business owners will be required to be more precise.

We will continue to accompany our customers all the way."

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