CEO of the Strauss Group, Shai Babad.
Wants a leaner, lighter and much faster board of directors - and he has good reasons (Photo: Roni Knafo)
The food giant Strauss opened the year 2023 with a series of personnel changes, most of which are a derivative of the previous year's events.
Two days ago it was learned that Raanan Kovalsky will replace Eyal Dror as CEO of Strauss Israel, the first major personal decision of the group's CEO, Shai Babad, who himself recently replaced Giora Bar Dea who retired.
This morning it was learned that the personnel changes in the company's management are continuing, When three members resigned from the board, a quarter of its members: Meir Shani, Ronit Haimovich and Shuki Shemer.
These are veteran directors: Meir Shani is the oldest, he was CEO of Elite and for the past 25 years also a member of the board of directors.
Ronit Haimovich, manager of Strauss Holdings (of the family) has also been with the company for nearly 20 years.
Shoki Shemer is the "freshest" of the four resigning, "only" 4 years as a director at Strauss, but he is considered a personal favorite of Ofra Strauss.
Raanan Kovalsky, CEO of Strauss Israel. He replaced Eyal Dror only three days ago (Photo: Sivan Farage)
At the same time as the personnel changes, there were also some administrative changes that involved the transfer of divisions and positions from one official to another, all as a lesson from the salmonella affair, the affair that shut down the Strauss-Alit factory in the Galilee landscape for about six months and caused the company - in addition to image damage - also direct losses of hundreds of millions of shekels.
It seems that the vision of the CEO of ABD, who receives the blessing of the road from Strauss, is to produce a leaner and easier decision-making system that can deal with the changes (such as the decision to raise the prices of the group's products by 9%, which was recently accepted) in the food market and with crises, at a much higher speed.
Towards a period of uncertainty and a global slowdown, which will lower private growth and increase competition between the various manufacturers, it seems that this is a correct choice, not only for Strauss and its shareholders, but also for the public in Israel who has an interest in the strength of the local food industry.
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