BMW unveiled a prototype car on Wednesday in Las Vegas that can change color and features digital technologies inside the cabin, such as the projection of information across the width of the windshield.
Baptized BMW i Vision Dee, the car was presented on the occasion of the great annual meeting of consumer electronics in Las Vegas during a mini-show where Arnold Schwarzenegger appeared.
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The manufacturer had already disclosed at the same show last year a car that can change colors, but only gray.
The body of the new prototype can display a whole palette of colors, uniformly, in bands or in checkerboards.
BMW i Vision Dee remains a concept but is meant to inspire the automaker's new vehicles.
The possibility of projecting information such as speed and direction over the entire width of the windscreen, for example, will be available from 2025. BMW has also mentioned the possibility of projecting images in augmented reality, or even transforming the entire windshield in a screen, technologies supposed to allow to mix “
the real and virtual worlds
”.
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The idea is to create, through a set of software, a "
companion
" offering a personalized experience, said the group's boss, Oliver Zipse: the name Dee is the acronym for "
Digital emotional experience
", or "
Digital
emotional experience". ".
The Terminator actor was amused, pointing out that he was "
a little worried
" about integrating so much technology into a car "
since in most of my films, the machine was the enemy
".
