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L-Founders of loyalty: the marketing company that helps retail chains to retain their customers


Founded in 2020, L-Founders develops and implements loyalty campaigns on behalf of food retail chains.

Through transactional data analysis and its marketing amplification services, L-Founders of Loyalty builds innovative promotional mechanics that consist of rewarding consumers with physical rewards, based on their buying behaviors.

These mechanisms allow distributors to retain their customers while differentiating themselves in a context of very intense competition.

Signs that struggle to retain their customers despite their price reduction policies

Consumers move from one brand to another depending on the best price at the time, often suddenly, marked by uncertainty and in a sometimes distressing emotional context.

The current inflationary context is increasing the volatility of these consumers between brands or distribution channels (physical, digital) and the weight of the price criterion in the purchasing decision is increasing tirelessly.

To retain consumers and divert them from the only but necessary search for the best deal, distributors can no longer limit themselves to price wars and promotion.

Create a strong emotional connection to retain customers

By rewarding their best customers with valued bonuses as part of their loyalty program and through exclusive partnerships with major brands, brands build a strong emotional bond with their customers.

L-founders of Loyalty conceptualizes and operates these loyalty programs.

First, by analyzing


from distributors to build an appropriate promotional mechanism, then by playing its role as a marketing agency to amplify the promotional devices implemented in stores.

Loyalty operations represent real opportunities for brands to speak out on important topics

At the same time, these campaigns are an opportunity for brands to increase their voice on issues that concern their customers, such as CSR, the preservation of purchasing power or even

made in


This strong voice, in addition to the generosity shown by the brands by offering a physical reward to their consumers, constitutes a powerful lever to strengthen consumer loyalty.

Loyalty campaigns, a profitable investment for food distributors

Investing in this generosity vis-à-vis consumers, fueling this emotional bond, are more loyal means than investing in prices.

Investing in loyalty programs then becomes an effective means of bringing together seemingly contradictory needs: the profitability of brands, the preservation of purchasing power and the re-enchantment of consumers.

To learn more about L-Founders of Loyalty:

Source: lefigaro

All business articles on 2023-01-05

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